A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Buyers Can Now Target High-Attention Inventory In The Trade Desk
By applying Adelaide’s Attention Unit scoring, buyers can target low-, medium- and high-attention inventory via TTD’s self-serve platform.
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Exclusive: Connatix And JW Player Merge To Create A One-Stop Shop For Video Monetization
On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP Connatix. The deal was first rumored in July.
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How Should Advertisers Navigate A TikTok Ban Or Google Breakup? Just Ask Brian Wieser
The online advertising industry is staring down the barrel of not one but two potential shutdowns that could radically change where brands put their ad dollars in 2025, according to Madison and Wall’s Brian Weiser and Olivia Morley.
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Programmatic Advertising’s Final Frontier Is Linear TV
Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We’ve entered an era where precision targeting is the norm, even as the traditional methods of tracking have evolved.
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Hey Google, What’s The Chrome User Choice Mechanism Going To Look Like?
It’s been more than two months since Google said it would forego third-party cookie deprecation in favor of a user choice mechanism. But it hasn’t shared any details yet.