The INCRMNTAL Way: Long Live Causation And Down With Correlation
INCRMNTAL’s new platform uses causal AI models to measure and help marketers understand the relationship between cause and effect.
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Moti Tal
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In The Face Of War, An Israeli Ad Tech Startup Chooses Resilience
It’s difficult for people who haven’t experienced war or whose country doesn’t have compulsory military service, like Israel does, to understand what it’s like.
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INCRMNTAL Raises $4.1 Million In Seed Funding (And Has Some Strong Words For MTA)
The round was led by Play Ventures VC with participation from Heracles Capital, a $10 million fund focused on mobile investments that was launched in May by Mobile Dev Memo Founder and all-around mobile smartypants Eric Seufert.
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INCRMNTAL Aims To Help Wean Apps Away From Last Touch And The IDFA
INCRMNTAL, a startup focused on incrementality testing and measurement, launched on Monday with $1.4 million in pre-seed funding. The round includes participation from a handful of angels, early stage venture firm toDay Ventures and the Mobile Dev Memo Investment Syndicate, an initiative that vets seed and pre-seed opportunities in the mobile space. Interest in incrementality, […]