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Maor Sadra

  • OPINION: Data-Driven Thinking

    Is Transparency Fueling Advertiser Paranoia?

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director and chief revenue officer at AppLift. Digital advertisers say they want transparency, but I’m not sure many would know what to do with it once they […]

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  • OPINION: Data-Driven Thinking

    Header Bidding: Dangerous For The Evolution Of Programmatic

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director at AppLift. There’s been a lot of prattle about the potential of header bidding. Some have even called it waterfalling by a different name, and that […]

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