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»Amobee

How To SPO

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin O’Sullivan, director of business development, EMEA at Amobee. Supply-path optimization is too often considered shorthand for a wrecking ball mentality that turns off SSPs and publishers in order to consolidate... Continue reading »
by AdExchanger // November 23rd, 2020 //
»
As CTV Grows, Advertisers Need To Understand And Embrace SPO

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Max Knight, VP of analytics services at Amobee. Ask connected TV (CTV) advertisers what supply-path optimization (SPO) means and you’ll hear a hodgepodge of answers that include selecting exchange partners, avoiding resellers and making... Continue reading »
by AdExchanger // October 26th, 2020 //
»
Google, The Trade Desk, MediaMath, Amobee, Adobe and Adform Lead The Pack In Gartner’s 2020 Ad Tech Magic Quadrant

It’s not the biggest surprise that Google, The Trade Desk and MediaMath were pegged as “leaders” in Gartner’s third Magic Quadrant for ad tech. Google is Google, while The Trade Desk and MediaMath have both been in the DSP space for a long time. But there are a few new entrants on the scene. Beeswax,... Continue reading »
by Allison Schiff // September 30th, 2020 //
»
AT&T Wants To Sell Crunchyroll For $1.5 Billion; Here's How Much Top Ad Tech Execs Make In A Year

This Isn’t Even My Final Form Will Sony acquire anime streaming service Crunchyroll from AT&T and pair it with its existing service Funimation? According to The Information, the big sticking point keeping that dream from happening is the price: AT&T reportedly wants $1.5 billion. While the initial move to offload Crunchyroll began in May, it... Continue reading »
by AdExchanger // August 13th, 2020 //
»
Amobee Intros Self-Serve Platform To Link Linear Buying With CTV

Amobee is making its suite of tools for TV and connected TV planning, targeting and measurement available on a self-serve basis starting Wednesday. The solution, called TV Amplifier, was first released as a managed service last year. Automation is needed in an increasingly fragmented media landscape, particularly with streaming consumption rising during the pandemic, said... Continue reading »
by Allison Schiff // July 8th, 2020 //
»
During The Restart, Advertisers Will Need To Do More With Less. That Could Be An Asset.

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Philip Smolin, chief strategy officer at Amobee. Society has restarted, and businesses are learning a new normal in real time. They’re adapting to changing public health measures, evolving consumer behaviors... Continue reading »
by AdExchanger // June 26th, 2020 //
»
Amobee Integrates With Triton Digital, Expanding Its Programmatic Audio Supply

Amobee said Tuesday it will integrate with the programmatic audio exchange Triton Digital, which aggregates supply across digital audio publishers, broadcast radio station streams and podcasts. Amobee currently accesses digital audio supply from Pandora and Rubicon Project. But it’s the last major DSP to integrate with Triton, which already works with 30 DSPs. “Online audio... Continue reading »
by Alison Weissbrot // May 12th, 2020 //
»
What’s In A Currency? Nielsen Releases Converged Linear And Smart TV Metric

Nielsen released a measurement solution on Friday that combines the demographic data from its TV audience panel, the People Meter, with Gracenote’s ACR data based on four million US households with LG smart TVs. The data service, which opens to all buyers and broadcasters beginning in January, will mark the first time Nielsen has merged... Continue reading »
by James Hercher // December 13th, 2019 //
»
Amobee’s CSO On How TV Convergence Accelerates Ad Tech Maturation

The demand-side platform (DSP) category was starting to get pretty boring. Forrester stopped conducting DSP waves last year, due to the minimal differentiation and innovation. And VC investments have all but dried up. But the programmatic ecosystem has geared back up as tech companies eye “the next battleground” of cross-channel video, said Philip Smolin, Amobee’s... Continue reading »
by James Hercher // November 25th, 2019 //
»
Fraudsters Are Masquerading As Real DSPs

The first rule of ad fraud: If it can be spoofed, it will be spoofed. Bad actors are pretending to be legit, demand-side platforms to try and fool partners and blend in with real ad calls as a way to purvey malware and litter the web with forced redirects. “They weasel their way onto the... Continue reading »
by Allison Schiff // October 9th, 2018 //
»
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