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»Amobee

Netflix’s Use Of Big Data: Lessons For Brand Marketers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Jonathan Cohen, principal brand analyst at Amobee. Last Friday, Netflix founder Reed Hastings celebrated Netflix getting its 100 millionth subscriber, a major milestone for a company that has spent the... Continue reading »
by AdExchanger // April 28th, 2017 //
»
Amobee Sunsets SSP, Lays Off Around 5% Of Its Employees

Singtel-owned Amobee is shuttering its supply-side platform and giving walking papers to a little less than 5% of its workforce. Headcount as of 2014 stood at roughly 600, according to CEO Mark Strecker in a previous interview with AdExchanger. The mobile ad firm reached out to its third-party demand-side partners this week – Amobee works with... Continue reading »
by Allison Schiff // October 26th, 2016 //
»
The Catch-22 Of Ad Fraud And Verification

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Monian, senior director of product management at Amobee. Gone are the days when an advertiser’s primary brand-safety concern was to guarantee that its campaign would be delivered in a... Continue reading »
by AdExchanger // April 26th, 2016 //
»
The Tipping Point For TV And Digital Video

"On TV and Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Michael Parkes, senior vice president, North America, at Amobee. The consumer shift to spending more time on digital than on TV is pushing the industry toward a tipping point in advertising budget allocation. Although... Continue reading »
by AdExchanger // September 14th, 2015 //
»
Cross-Channel Is High On Snuggle’s Digital Laundry List

CPGs are starting to spend more on digital – and that makes Snuggle Bear very happy. “It’s no secret that we’re all dealing with ongoing media fragmentation,” said Brendan O’Marra, director of digital and promotion for the fabric softener’s parent company, Sun Products Corporation, the laundry conglomerate also responsible for Wisk and Surf. “It might... Continue reading »
by Allison Schiff // December 22nd, 2014 //
»
AMI Scales Up Mobile Programmatic With Amobee

American Media Inc. (AMI) is turning to Amobee to handle its entire mobile inventory. It’s the biggest traditional print publisher deal in the US yet for SingTel-owned Amobee, which will service AMI’s 40 million unique viewers spanning 18 properties including OK! Magazine, Shape and Men’s Fitness. The mobile-centric ad tech company will provide analytics tools... Continue reading »
by Sarah Sluis // July 10th, 2014 //
»
Amobee Begins Its Journey To Expand From Mobile To All Things Digital

Why did Singapore Telecommunications’ ad tech subsidiary Amobee buy Adconion and Kontera for a combined $385 million? For Amobee CEO Mark Strecker, it was a matter of moving Amobee’s focus from mobile advertising to digital advertising. And the company needed Kontera’s technological assets and Adconion's business organization to accomplish that. Once integrated, Amobee will have... Continue reading »
by Ryan Joe // June 16th, 2014 //
»
Why SingTel Sings For Ad Tech

Singapore Telecommunications' intent to acquire cross-channel ad platform Adconion (at a $235 million valuation) and ad network Kontera (at a $150 million valuation), on behalf of its mobile ad solutions subsidiary Amobee, is yet another example of a telco diving deeper into ad tech. SingTel’s announcement arrives less than a month after news broke of... Continue reading »
by Ryan Joe // June 11th, 2014 //
»
Targeting The Individual: Political Orgs That Use Advanced Advertising Techniques

The rules of marketing have changed drastically for organizations that traditionally relied heavily on the big broadcast buy. Consider political campaigns, which are placing a growing premium on targeted messaging across multiple channels. The tech-savvy campaign that President Barack Obama’s aides unleashed six years ago was only the beginning – employing digital strategies is quickly becoming... Continue reading »
by Judith Aquino // April 18th, 2014 //
»
Amobee Unveils Mobile App Reporting And Analytics Tool, Monitors IDFA Developments

Mobile advertising firm Amobee launched Wednesday a platform update, Amobee LTV (an acronym for "Lifetime Value"), designed to provide app publishers and advertisers insights into who their users are and how they’re using the apps. The release follows Apple’s rejection of apps that derive data from the Identifier For Advertisers (IDFA) without serving ads, a... Continue reading »
by Judith Aquino // February 19th, 2014 //
»
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