»fingerprinting

Limits On Targeting Hurt Revenue – Just Look At Twitter’s Unfortunate Q3 Earnings

Twitter’s stock fell like a lead balloon Thursday morning – down as much as 20% in pre-market trading – after reporting an anemic third quarter. According to Twitter, revenue took a hit in Q3 thanks to a bit of seasonality in July and August and a few ad product-related “bugs” that it’s working to fix.... Continue reading »

by Allison Schiff // October 24th, 2019 //

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Firefox Tool Shows Users How Much They’re Being Tracked

Transparency, notice and choice are good for privacy, right? Not if people are overloaded with too much information, according to Firefox, which released a Ghostery-like tool on Tuesday as part of Firefox 70 that shows users how many trackers are tracking them. Overdoing it on transparency actually creates opacity that puts the onus on users... Continue reading »

by Allison Schiff // October 22nd, 2019 //

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Instagram Scrambles In Wake Of Data-Scraping Report; Amazon Formalizes Marketing Partner Program

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Under The Hood Facebook is reviewing all of its 600-plus marketing partners after a Business Insider report revealed some were scraping data and storing passwords on Instagram without consent. The move shows that Instagram, which has been largely shielded from the public backlash over... Continue reading »

by AdExchanger // August 26th, 2019 //

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Everything You Need To Know About Fingerprinting After The Chrome Crackdown

Browser fingerprinting isn’t a new tactic, but it’s newly in the headlines as all of the primary web browsers – Safari, Firefox and now Chrome – crack down on the practice in the name of privacy. The main problem with fingerprinting from a privacy perspective is that there’s no way for a consumer to opt out or to... Continue reading »

by Allison Schiff // May 10th, 2019 //

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Ding-Dong, Third-Party Cookies And Fingerprinting Are Officially Dead In Safari

Social plugins, your cookie-dropping days are numbered – on Safari, at least. At its Worldwide Developers Conference on Monday, Apple announced that the third-party widgets that litter the internet will no longer be able to place cookies on visitors using Safari. “We’ve all seen these like buttons and share buttons and these comment fields,” said Craig... Continue reading »

by Allison Schiff // June 4th, 2018 //

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India-Based Mobile Startup SilverPush Takes Aim At US Marketers

Even though the mobile advertising space is already crowded, India-based startup SilverPush sees an opportunity to help advertisers deliver targeted mobile ads and link users across the mobile Web and app environment. The 1-year-old company has set its sights on the US market and has already received acquisition offers, according to co-founders Alex Modon and... Continue reading »

by Judith Aquino // January 3rd, 2014 //

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Gradient X Targeting Mobile Beyond The Cookie

In spite of privacy challenges around the use of cookies in a mobile environment, smartphone and tablet activity is apparently spurring more mobile real-time bidding (RTB) and the use of programmatic tools to conduct business between agencies, publishers and developers. Earlier this year, for example, Adfonic claimed that mobile CTRs and eCPMs were much higher... Continue reading »

by David Kaplan // March 29th, 2013 //

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