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»self-serve

Microsoft's Nadella On Why The Future Is All About Cloud; Buyers Are Into TikTok's Self-Serve Ad Platform

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Not-So-New Microsoft Microsoft CEO Satya Nadella, speaking at a private media event last week, explained how the trillion-dollar company plans to keep up with the evolution of enterprise and consumer tech – and why that doesn’t mean giving up on legacy businesses. “What... Continue reading »
by AdExchanger // January 22nd, 2020 //
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Twitter Shows Signs Of A Turnaround And Starts Alpha Testing Programmatic Buying

After a string of lackluster quarters, Twitter seems poised for a rebound and potential profitability, with early plans to launch RTB buying capabilities on its platform – but it’s still slow going. Although the company beat revenue expectations for the third quarter Thursday with $590 million, that number was down 4% year over year from... Continue reading »
by Allison Schiff // October 26th, 2017 //
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Snapchat Adds APIs, Offers Self-Serve Option For Ad Buyers

Snapchat parent Snap Inc. added partners to its Ads and Custom Audience Match APIs on Tuesday and introduced a new API category for Creative. It also did something marketers have been wanting for a while: letting them license Ad Partners' tech for self-serve buys. Before the update, buyers could only purchase Snap Ads via a managed service, which was basically... Continue reading »
by Alison Weissbrot // January 31st, 2017 //
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AOL Is (Finally) Rolling Up Its Sleeves On App Monetization

At long last, AOL is really starting to make use of its 2015 Millennial Media acquisition. On Tuesday, Verizon-owned AOL rolled out self-serve functionality for its mobile supply-side platform, One by AOL: Mobile. It’s basically AOL’s answer to Google’s AdMob or Twitter’s MoPub. AOL beta tested the capability for several months before launch with several partners,... Continue reading »
by Allison Schiff // January 24th, 2017 //
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Drawbridge Rolls Out DIY Cross-Device Graphs

Drawbridge is letting brands get their hands dirty with cross-device data. On Monday, the cross-device company launched self-serve functionality that lets ad buyers see how their buying choices affect what sort of identity graph they get on the other side. The goal is to give advertisers more control so “they can really see how this... Continue reading »
by Allison Schiff // November 14th, 2016 //
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As Earned And Paid Media Mix, LinkedIn Offers Self-Serve Native Ad Units

After six months in beta, LinkedIn unveiled its "Sponsored Updates" feature for marketers with budgets of all sizes, and mindful of balancing current trends around programmatic, native advertising and content marketing. Alison L. Engel, LinkedIn's senior director of global marketing, acknowledged that those terms sum up the latest evolution of the professional social network's advertising... Continue reading »
by David Kaplan // July 23rd, 2013 //
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LinkedIn Ads Aim To Be 'Lingua Franca' For Social Advertising

In contrast to the recent stumbles by Facebook, LinkedIn has done fairly well since filing its IPO (the stock was even up slightly on Tuesday, closing at $107 a share). But that doesn't mean LinkedIn doesn't have the same pressures to show a diversified source of revenues. And from the looks of things right now,... Continue reading »
by David Kaplan // August 29th, 2012 //
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