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»self-serve

For the past two years, Pandora has been working with ActionIQ, a customer data platform that focuses on enterprise customers.
Pandora Tunes Up Its Data Strategy With The Next Generation Of ActionIQ’s CDP

Scaling your marketing ops isn’t an easy task when you’ve got 60 million monthly active users and a massive store of historical data going back nearly two decades. Just ask Pandora. “It’s been a really big challenge for us,” said David Hassler, director of software engineering at the music streaming platform. For the past two... Continue reading »
by Allison Schiff // October 29th, 2020 //
»
Self-serve interfaces are old hat in the digital world. But they’re relatively new to TV buyers who struggle with the planning, buying and measurement of audience-based campaigns.
Ampersand Is Latest To Try Self-Serve TV Ads

Self-serve interfaces are old hat in the digital world. But they’re relatively new to TV buyers who struggle with the planning, buying and measurement of audience-based campaigns. Ampersand, the Comcast/Cox/Charter joint ad sales venture previously known as NCC Media, is trialing a self-serve version of the AND platform, its advanced TV planning interface that treats... Continue reading »
by Allison Schiff // October 6th, 2020 //
»
Snapchat Offers Brands More Organic Reach; Hulu Tests Self-Serve For SMBs

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Called To Account Snapchat users may finally start to see brands posting organic content. There are 30 brands testing account pages, including Ben & Jerry’s, Target, Tim Hortons and Gucci. The new brand landing pages feature videos, custom AR lenses and a native storefront... Continue reading »
by AdExchanger // July 16th, 2020 //
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Amobee Intros Self-Serve Platform To Link Linear Buying With CTV

Amobee is making its suite of tools for TV and connected TV planning, targeting and measurement available on a self-serve basis starting Wednesday. The solution, called TV Amplifier, was first released as a managed service last year. Automation is needed in an increasingly fragmented media landscape, particularly with streaming consumption rising during the pandemic, said... Continue reading »
by Allison Schiff // July 8th, 2020 //
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TikTok made Ads Manager, its self-serve ad platform, globally available in a move that should help usher in more ad budgets, particularly among small and mid-size businesses.
TikTok Launches Self-Serve Ad Platform With An Eye On Enticing SMBs

TikTok is graduating into self-serve. On Tuesday, TikTok made Ads Manager, its self-serve ad platform, globally available in a move that should help usher in more ad budgets, particularly among small and mid-size businesses. To further woo SMBs, TikTok will donate $100 million in ad credits so that SMBs can promote themselves during the health... Continue reading »
by Allison Schiff // July 8th, 2020 //
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Microsoft's Nadella On Why The Future Is All About Cloud; Buyers Are Into TikTok's Self-Serve Ad Platform

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Not-So-New Microsoft Microsoft CEO Satya Nadella, speaking at a private media event last week, explained how the trillion-dollar company plans to keep up with the evolution of enterprise and consumer tech – and why that doesn’t mean giving up on legacy businesses. “What... Continue reading »
by AdExchanger // January 22nd, 2020 //
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Twitter Shows Signs Of A Turnaround And Starts Alpha Testing Programmatic Buying

After a string of lackluster quarters, Twitter seems poised for a rebound and potential profitability, with early plans to launch RTB buying capabilities on its platform – but it’s still slow going. Although the company beat revenue expectations for the third quarter Thursday with $590 million, that number was down 4% year over year from... Continue reading »
by Allison Schiff // October 26th, 2017 //
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Snapchat Adds APIs, Offers Self-Serve Option For Ad Buyers

Snapchat parent Snap Inc. added partners to its Ads and Custom Audience Match APIs on Tuesday and introduced a new API category for Creative. It also did something marketers have been wanting for a while: letting them license Ad Partners' tech for self-serve buys. Before the update, buyers could only purchase Snap Ads via a managed service, which was basically... Continue reading »
by Alison Weissbrot // January 31st, 2017 //
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AOL Is (Finally) Rolling Up Its Sleeves On App Monetization

At long last, AOL is really starting to make use of its 2015 Millennial Media acquisition. On Tuesday, Verizon-owned AOL rolled out self-serve functionality for its mobile supply-side platform, One by AOL: Mobile. It’s basically AOL’s answer to Google’s AdMob or Twitter’s MoPub. AOL beta tested the capability for several months before launch with several partners,... Continue reading »
by Allison Schiff // January 24th, 2017 //
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Drawbridge Rolls Out DIY Cross-Device Graphs

Drawbridge is letting brands get their hands dirty with cross-device data. On Monday, the cross-device company launched self-serve functionality that lets ad buyers see how their buying choices affect what sort of identity graph they get on the other side. The goal is to give advertisers more control so “they can really see how this... Continue reading »
by Allison Schiff // November 14th, 2016 //
»
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