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»Tru Optik

TransUnion has its eye on the cookieless future with its acquisition of Tru Optik.
TransUnion Continues Its Ad Tech Buying Spree With Tru Optik Acquisition

TransUnion has its eye on the cookieless future with its acquisition of Tru Optik, announced on Thursday. This is the credit bureau’s third ad tech acquisition over the past year and a half. TransUnion acquired marketing tech platform TruSignal in May 2019 and cross-channel marketing company Signal in August. TransUnion declined to share the Tru... Continue reading »
by Allison Schiff // October 1st, 2020 //
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Tru Optik CEO Andre Swanston On The Protests, The Police And Diversity In Ad Tech

AdExchanger's Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. Tru Optik CEO and co-founder Andre Swanston’s professional journey has wended through high finance and nightclubs, ultimately landing in the world of ad tech – an industry known for many things but not racial diversity.... Continue reading »
by Ryan Joe // June 8th, 2020 //
»
Podcast: Tru Optik CEO Andre Swanston

When Andre Swanston, CEO of Tru Optik, gave up his career as a nightclub owner and financial adviser to found an ad tech company, his mother cried. Raised in the Bronx by parents who migrated to the United States from Saint Kitts in the Caribbean, Swanston advised investing clients at Ameriprise and JP Morgan Chase,... Continue reading »
by Zach Rodgers // June 26th, 2019 //
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TransUnion: Third-Party Data Doesn’t Deserve To Be Demonized

People love to hate on third-party data, but it’s got at least one fan out there. “It’s incumbent on all of us to understand how data is used and to stop the idea that third-party data is bad or dead or dying,” said Matt Spiegel, TransUnion’s EVP of digital marketing solutions, speaking at a Tru... Continue reading »
by Allison Schiff // April 5th, 2019 //
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Sinclair And Tru Optik Let Local Advertisers Target Connected TV Audiences

Sinclair Broadcasting, the largest owner of television stations across the nation, is letting local advertisers buy connected TV in a much more targeted way alongside linear and digital. The broadcaster is teaming up with the connected TV DMP and measurement system Tru Optik to power advanced audience targeting across Sinclair’s owned-and-operated inventory, as well as... Continue reading »
by Kelly Liyakasa // March 5th, 2018 //
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Can The Opt-Out Move More Ad Budgets To OTT? Videology And Tru Optik Bet It Will

Ad buyers decry the absence of addressability in OTT inventory, which they claim lacks the targeting and measurement capabilities to which digital buyers are accustomed. But an integration between Videology’s cross-screen video platform and Tru Optik’s CTV device graph, revealed Wednesday, aims to bring more addressability to OTT advertisers – at scale. Previously, Videology would target... Continue reading »
by Kelly Liyakasa // August 2nd, 2017 //
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