Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Fund At All After luring influencers with massive creator funds, social media companies are reverting back to an advertising revenue-share model to compensate creators. Meta will put its Reels Play bonus program for US Instagram users on hold, and Facebook is dropping […]
Yahoo pulling the plug on its SSP demonstrates how difficult it’s become for supply-side platforms to prove their value in a commoditized marketplace.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Engine Room The Justice Department held a tutorial session with a judge and Google’s counsel to prepare for an antitrust trial beginning next year, Bloomberg reports. The tutorial is a reminder how difficult it can be to manage a Big Tech suit. […]
Investment firm North Equity has amassed a portfolio of established media brands like Popular Science, Field & Stream and Saveur with a few new media upstarts mixed in, including The Drive, Task & Purpose, Donut Media and MEL Magazine. In 2021, North Equity launched Recurrent Ventures as its media division. Its CRO, Matt Young, spoke with AdExchanger about Recurrent’s acquisition strategy, its ambitions in CTV and gaming and why the company is prioritizing its private marketplace business to reduce its reliance on open web programmatic.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tele-Come And Go The telco ad tech hypothesis has lost its shine. Verizon ditched its ad tech assets, aka, AOL and Yahoo bundled as Oath and now back to Yahoo as a private equity-backed business. AT&T abandoned advertising as the third pillar of […]
Keeping Track Third-party trackers were hosed by GDPR, right? Perhaps not. A University of Oxford study found that third-party trackers in Google Play and Apple iOS apps remain relatively unchanged. “The same handful of third-party tracking companies have similar prevalence and prominence,” according to the Internet Policy Review journal. The number of apps with zero […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ecommerce Byte? TikTok parent company ByteDance is looking to take on Amazon and Alibaba with its own global ecommerce platform, Business Insider reports. The company hopes to expand its online shopping platform outside of China, which could launch as a stand-alone app or within […]
As of September 1, Verizon Media is now officially … Yahoo. Was that on anyone’s 2021 bingo card? Guess everything old is new again – with a twist. This week on AdExchanger Talks, we catch up with Iván Markman, who joined Verizon Media in early 2019 as chief business officer and now fills the same role […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tim’s Turn Apple CEO Tim Cook will soon testify in the company’s lawsuit with Epic Games. Epic sued after its hugely popular game Fortnite was kicked out of the App Store last year for flouting Apple’s 30% cut of in-game revenues. Epic claimed that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dropped Call It’s no surprise that Verizon is reportedly exploring a sale of AOL and Yahoo, the Web 1.0 titans it acquired in 2015 and 2017, respectively. As The Wall Street Journal points out, the telco has already divested itself of Tumblr and HuffPost. […]
