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»bonnier

The Influencer Threat And Promise Of Paywalls: Magazine CEOs Reflect On Challenges In Year Ahead

The battle between buying audiences and buying context is over. Glossy, splashy magazine brands know they’ve lost the cheap CPM game to Facebook, Instagram and Google. But they’ve regrouped in recent years, figuring out how to connect with advertisers and consumers and shore up revenue by diversifying away from advertising. At Tuesday’s American Magazine Media... Continue reading »
by Sarah Sluis // February 6th, 2019 //
»
Bonnier Evaluates Telaria’s Newest Offering: Analytics, Decisioning And An Ad Server

Telaria – the company formerly known as Tremor Video – has expanded its video supply-side platform (SSP) to a full stack with a decisioning engine, analytics and advanced-TV ad server, the company said Tuesday. The suite, called Video Management Platform (VMP), was made generally available Tuesday and has a handful of beta clients numbering in... Continue reading »
by Ryan Joe // May 15th, 2018 //
»
6 Magazine CEOs, 4 Strategies: How To Survive And Thrive In 2018

 The magazine industry is consolidating in the face of multiple challenges. Rather than the newsstand, competition is coming from social platforms. Marketers want the performance advertising sold by key digital players. And as print circulation declines, magazines struggle to maintain the steady revenue from their direct-to-consumer subscription businesses. The CEOs and presidents of Condé Nast,... Continue reading »
by Sarah Sluis // February 7th, 2018 //
»
MediaMath Will Guarantee Brand-Safe Placements Or Your Money Back

On the heels of Google’s ongoing brand safety headache, MediaMath is trying to add a few safety bumpers to the sharp edges of the digital ad ecosystem. The programmatic buying platform took the wraps off a product on Thursday that aims to help advertisers find addressable audiences on brand-safe sites at scale. MediaMath vets a... Continue reading »
by Allison Schiff // April 14th, 2017 //
»
When Video Inventory Is Scarce, Bonnier Turns To Automation

As the demand for digital video increases, publishers like Bonnier Corp. are turning to automation to beef up their inventory. With more than 35 special-interest titles, including Field & Stream, Popular Science and Outdoor Life, Bonnier’s editors spend a lot of time on video creation. Even so, “when it comes to a lot of our... Continue reading »
by Allison Schiff // February 16th, 2017 //
»
How Xaxis Marketplace Swims Up The Waterfall

Like all programmatic buyers, Xaxis faces a challenge – and that’s securing the best and most inventory for its clients. In a publisher waterfall, ad servers generally prioritize programmatic below direct-sold campaigns, prompting other buyers and exchanges to start asking publishers to implement a practice known as header bidding. But Xaxis, WPP’s trading desk (or,... Continue reading »
by Sarah Sluis // June 25th, 2015 //
»
Bonnier Shares Pub-Side Analytics For Private Marketplace Success

The rise of private marketplaces has transferred power to publishers, who can communicate information about fill rates, win rates and floor prices to buyers. “What makes programmatic successful is having insights to communicate to the trading desk,” said Sean Holzman, chief digital revenue officer for Bonnier, publisher of Popular Science, Saveur and Field & Stream,... Continue reading »
by Sarah Sluis // May 20th, 2015 //
»
Viewability Will Drive Display Ad Innovation Says Peder Bonnier

With over 50 magazine brands worldwide, including such niche "rag" legends as Popular Science and Field & Stream, Bonnier's publishing arm has taken the long ride from print to digital. And as its digital strategy has expanded, so too has the company's analysis of data for making the most of advertising yield. Peder Bonnier heads... Continue reading »
by John Ebbert // March 1st, 2013 //
»
 

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