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»ivan markman

The New Yahoo With Chief Business Officer Iván Markman

As of September 1, Verizon Media is now officially … Yahoo. Was that on anyone’s 2021 bingo card? Guess everything old is new again – with a twist. This week on AdExchanger Talks, we catch up with Iván Markman, who joined Verizon Media in early 2019 as chief business officer and now fills the same role... Continue reading »
by Allison Schiff // September 17th, 2021 //
»
How The Ad Industry Can Step Up To Fight CTV Fraud

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Iván Markman, Chief Business Officer at Verizon Media. Ad spending on connected TV (CTV) has accelerated dramatically as people spend more time at home. CTV traffic is lucrative for publishers, but can also attract fraud.... Continue reading »
by AdExchanger // August 20th, 2020 //
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