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»ivan markman

How The Ad Industry Can Step Up To Fight CTV Fraud

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Iván Markman, Chief Business Officer at Verizon Media. Ad spending on connected TV (CTV) has accelerated dramatically as people spend more time at home. CTV traffic is lucrative for publishers, but can also attract fraud.... Continue reading »
by AdExchanger // August 20th, 2020 //
»
 

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