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»ivan markman

Ivan Markman Yahoo
Political Campaigns Win With CTV – But Keep These 3 Things In Mind For The Midterms

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Yahoo Chief Business Officer Iván Markman.  As the 2022 midterm elections approach, political advertising is set to have another boom year. Spending is expected to hit $8.92 billion – just shy of the $8.96 billion… Continue reading »
by AdExchanger Guest Columnist // May 26th, 2022 //
»
Iván Markman, chief business officer, Yahoo
The New Yahoo With Chief Business Officer Iván Markman

As of September 1, Verizon Media is now officially … Yahoo. Was that on anyone’s 2021 bingo card? Guess everything old is new again – with a twist. This week on AdExchanger Talks, we catch up with Iván Markman, who joined Verizon Media in early 2019 as chief business officer and now fills the same role… Continue reading »
by Allison Schiff // September 17th, 2021 //
»
How The Ad Industry Can Step Up To Fight CTV Fraud

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Iván Markman, Chief Business Officer at Verizon Media. Ad spending on connected TV (CTV) has accelerated dramatically as people spend more time at home. CTV traffic is lucrative for publishers, but can also attract fraud.… Continue reading »
by AdExchanger // August 20th, 2020 //
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