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»Annalect

InfoSum Launches Clean Room Interoperability Product Platform Sigma

The current web of disconnected clean rooms is like rows and rows of magnets facing the same way, so nothing actually happens. InfoSum announced a new software, Platform Sigma, to try and give its clients a better way to share depersonalized data with each other and their data vendors of choice – which could also help solve for measurement.
by Alyssa Boyle // July 21st, 2022 //
»
Tim Cook To Push Back Against Epic’s Antitrust Claims; Omnicom Gets In The Clean Room Game

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tim’s Turn Apple CEO Tim Cook will soon testify in the company’s lawsuit with Epic Games. Epic sued after its hugely popular game Fortnite was kicked out of the App Store last year for flouting Apple’s 30% cut of in-game revenues. Epic claimed that… Continue reading »
by AdExchanger // May 18th, 2021 //
»
Omnicom Jumps On LinkedIn Audience API For Platform Data It Can Actually Use

Two days after LinkedIn announced its Audience Engagement API, Omnicom has released a product built around it – an analytics tool called “Professional Audiences.” Omnicom released its B2B analytics tool Thursday, and it’s designed to help creative, business development and media teams generate insights for campaigns or pitches, said Slavi Samardzija, global CEO of Annalect,… Continue reading »
by James Hercher // August 16th, 2019 //
»
Erin Matts Becomes CEO Of Hearts & Science

Another executive with a data and technology background is taking a big leadership role at Omnicom. Erin Matts, former North American CEO of Annalect, was named US CEO of Hearts & Science on Tuesday. Matts will succeed Scott Hagedorn, who was promoted to CEO of Omnicom Media Group on Thursday. Omnicom has not yet named… Continue reading »
by Alison Weissbrot // February 19th, 2019 //
»
Zeotap Hopes To Become The LiveRamp Of Europe

Zeotap is launching a global identity graph to try and beat LiveRamp to the punch across the pond. On Tuesday, the Berlin-based mobile data platform announced the global rollout of Connect, an identity solution that deterministically links offline data to anonymized online identifiers based on exclusive relationships with telco operators in markets across Europe, India… Continue reading »
by Allison Schiff // February 5th, 2019 //
»
Omnicom Launches Platform To Connect Audiences Across Media, Creative And CRM

Launching a people-based data platform is the agency holding company trend du jour. Omnicom on Thursday announced its own version of such a platform, called Omni, that connects the media planning, buying and creative process across a single audience definition. “We’re moving some components that were in activation closer to planning,” said Slavi Samardzija, global… Continue reading »
by Alison Weissbrot // July 12th, 2018 //
»
Demystifying Agency Data Platforms

Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on the open web. So the major holding companies have each developed data platforms to meet their clients’ needs. The question is: What’s the difference between their offerings? Publicis Groupe’s Spine, IPG’s AMP, WPP’s mPlatform, Dentsu… Continue reading »
by Alison Weissbrot // February 1st, 2018 //
»
Accuen Chief Megan Pagliuca Joins Hearts & Science To Set A Programmatic Vision

Megan Pagliuca, former boss of Omnicom-owned Accuen, has become the first-ever chief data officer of Hearts & Science, where she will lead the agency’s charge toward identity-based media buying. Pagliuca will oversee Hearts & Science’s tools and strategy that will put individual identities at the center of not just media execution, but brand strategy and… Continue reading »
by Alison Weissbrot // September 26th, 2017 //
»
Leaving The Trading Desk Model Behind, Holding Companies Embed Specialists At Agencies

At agencies, “centers of excellence” are on the outs. Instead, holding companies are moving the specialists who once powered their analytics hubs and trading desks closer to client work by embedding them in account teams at their operating agencies. “The idea is to infuse a data-driven philosophy and culture within agencies and support [them] not… Continue reading »
by Alison Weissbrot // September 6th, 2017 //
»
AI Had A Modest Showing At Cannes, But Here Are Some Notable Developments

Despite the tech company takeover of Cannes, the ad industry’s current infatuation – artificial intelligence – confined its appearances to panels and presentations. But a few AI aspirations (“deployments” is too strong a word in many cases) are worth calling out. Tencent The Chinese maker of the popular WeChat application has a machine learning agenda… Continue reading »
by Ryan Joe // June 22nd, 2017 //
»
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