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»Verizon Media

Verizon Media Wins Microsoft Display SSP Business From AppNexus

After Microsoft determined that using the Verizon Media supply-side platform (SSP) for its display inventory increased CPMs in September, it officially switched – the companies said Thursday – making Verizon Media its primary SSP for MSN and Outlook inventory across nine markets, including the United States. The switch validates the work Verizon Media has done... Continue reading »

by Sarah Sluis // January 22nd, 2021 //
»
The Year in TV: A Major Shift To Streaming

At the start of 2020, video streaming giant Roku’s upfront deck predicted consumer time spent viewing streaming TV would surpass traditional linear over a period of five years. Instead they did so in a year, fueled in large part by the COVID-19 pandemic. “It is a fundamental shift in viewership,” said Alison Levin, Roku’s VP... Continue reading »

by Anthony Rifilato // December 29th, 2020 //
»
Amazon Reclaims Top Spot For DSP In Latest Advertiser Perceptions Report

After slipping in the DSP rankings to Google earlier this year, Amazon has reasserted its no. 1 status as advertisers’ preferred platform. Bolstered by the last few months’ ecommerce surge, Amazon has reclaimed the top spot after having slipped behind Google and The Trade Desk in Q1 2020 – based on the Q4 2020 Advertiser Perceptions... Continue reading »

by Anthony Rifilato // December 18th, 2020 //
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Mike Petrella
3 Ways To Make OTT And CTV More Accessible

This article is sponsored by Verizon Media. The future of television is here, and it’s evolving by the day. That’s the narrative you’ve likely heard if you’re following the emerging market for over-the-top video (OTT) and connected television (CTV). Both have seen meteoric growth in 2020, with CTV advertising spend in the United States up... Continue reading »

by AdExchanger Content Studio // December 15th, 2020 //
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BuzzFeed Buys HuffPost; Near Acquires Teemo

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Make A Deal HuffPost finally has a home. After being on the market for quite some time, the Verizon-owned publisher was acquired by BuzzFeed on Thursday in an all-stock deal that unites two of the larger players in digital media, The Wall Street... Continue reading »

by AdExchanger // November 20th, 2020 //
»
Google, The Trade Desk, MediaMath, Amobee, Adobe and Adform Lead The Pack In Gartner’s 2020 Ad Tech Magic Quadrant

It’s not the biggest surprise that Google, The Trade Desk and MediaMath were pegged as “leaders” in Gartner’s third Magic Quadrant for ad tech. Google is Google, while The Trade Desk and MediaMath have both been in the DSP space for a long time. But there are a few new entrants on the scene. Beeswax,... Continue reading »

by Allison Schiff // September 30th, 2020 //
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How The Ad Industry Can Step Up To Fight CTV Fraud

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Iván Markman, Chief Business Officer at Verizon Media. Ad spending on connected TV (CTV) has accelerated dramatically as people spend more time at home. CTV traffic is lucrative for publishers, but can also attract fraud.... Continue reading »

by AdExchanger // August 20th, 2020 //
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Riding The Streaming Wave To Reach Audiences At Scale

This article is sponsored by Verizon Media. We are living in a world few saw coming as recently as six months ago. In a climate where making long-term predictions is all but impossible, even the savviest marketers are being forced to rethink their media strategies around ever-changing consumer behaviors. With more to lose – and... Continue reading »

by AdExchanger Content Studio // August 4th, 2020 //
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Yahoo Mail Users Can Shop At Walmart From Their Inbox; Disney Joins Facebook Boycott

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big-Inbox Retail Verizon Media added a new feature for Yahoo Mail accounts, in partnership with Walmart: inbox shopping. Walmart will have a dedicated banner atop Yahoo inboxes, where users can search for groceries, add them to a cart and purchase without leaving their inbox.... Continue reading »

by AdExchanger // July 21st, 2020 //
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The Big Story: COVID-19 Spikes, Google Rises, Amazon Falls And The Trade Desk Sits Pretty

As COVID-19 cases spike across America, the joyous reopening is on pause. (Unless you’re Disney World, because apparently the virus has no effect on the land of enchantment and childhood dreams.) But having gone through the initial shutdown in March, brands are more prepared this time around. They’re pulling back on some of the more... Continue reading »

by Ryan Joe // July 16th, 2020 //
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