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»Verizon Media

Google Ad Manager Policy Changes Don’t Hurt Publishers, According To Advertiser Perceptions

Although Google Ad Manager’s policy changes make it a frequent subject of criticism among some publishers, in practice publishers don’t cite these changes as negatively impacting their businesses, according to Advertiser Perceptions’ latest survey of the SSP market. The report polled 150 digital ad sales and operations professionals at sites with more than 3 million... Continue reading »
by Sarah Sluis // May 5th, 2020 //
»
What Does The Future Hold For First-Party Data Activation?

This article is sponsored by Verizon Media. Up until recently, brands looking to break through the heavily saturated digital advertising ecosystem adopted third-party cookies as the anchor for behavioral and interest-based targeting. Even two years ago, spend on third-party data was still rapidly increasing – by 17.5% to $19.2 billion, according to a 2018 study... Continue reading »
by AdExchanger Content Studio // April 22nd, 2020 //
»
There’s A Reason Media Companies Are Getting Serious About Sports Betting: It’s Hella Lucrative

Sports media companies are betting on gambling. Yahoo Sports launched sports betting in November 2019 with MGM Resorts. SB Nation and DraftKings are collaborating on an editorial website for fantasy sports and betting analysis. In February 2019, Caesars Entertainment joined Turner Sports to open a Bleacher Report-branded content studio that operates within the casino’s Las... Continue reading »
by Allison Schiff // January 31st, 2020 //
»
Verizon Media Brings DOOH Supply To SSP, Completing Its Stack For Outdoor Screens

Verizon Media, the telco giant’s ad tech and content unit, added digital out-of-home (DOOH) supply to its SSP on Tuesday. The SSP launch completes Verizon’s full-stack DOOH offering, having launched a DSP solution for outdoor media buys earlier this year. Verizon also has a network called Verizon Digital Signage, a collection of 3,000 interactive screens... Continue reading »
by James Hercher // December 10th, 2019 //
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Browsers Still Vulnerable To Ad Fraud And Data Theft; AVOD Skates Around Verification

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Browser Bowsers Browsers remain vulnerable to ad fraud and data breaches. The Washington Post reports that some browser extensions piggyback on basic web tools like comparison shopping, hotel price-scraping and password storage to pass data on browsing histories and online shopping. The worst... Continue reading »
by AdExchanger // July 19th, 2019 //
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Verizon Isn’t Cutting Off The Subscriber Data Spigot To Its Media Unit – At Least Not Yet

Verizon still intends to allow the entity formerly known as Oath, now called Verizon Media, to access subscriber data for advertising purposes. It was reported on Wednesday that the telco’s new CEO, Hans Vestberg, was planning to completely pull the plug on feeding data from subscribers into its media unit. Verizon Media told AdExchanger that... Continue reading »
by Allison Schiff // January 10th, 2019 //
»
Verizon Media Renegotiates Ad Sales Deal With Microsoft, Bets Big On Native

Verizon Media – formerly Oath – said Tuesday it has increased the amount of native Microsoft inventory it can sell to include Xbox and Outlook, and other exclusive placements. Verizon declined to say exactly how much native inventory Microsoft lets it sell. Buyers can access the inventory via iOS or by using Oath Ad Platforms’... Continue reading »
by Sarah Sluis // January 8th, 2019 //
»
 

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