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»Verizon Media

The Rise Of The Walled Gardens Around ACR Tech In Smart TVs

In the wake of Nielsen losing its National and Local TV accreditation from the Media Rating Council, networks are eyeing alternative measurement companies. Sitting within many of these data sets is automated content recognition (ACR) tech. ACR tech captures and interprets audio and video snippets on a TV, helping data companies understand the totality of… Continue reading »

by Tony Rifilato // October 18th, 2021 //
»
Iván Markman, chief business officer, Yahoo
The New Yahoo With Chief Business Officer Iván Markman

As of September 1, Verizon Media is now officially … Yahoo. Was that on anyone’s 2021 bingo card? Guess everything old is new again – with a twist. This week on AdExchanger Talks, we catch up with Iván Markman, who joined Verizon Media in early 2019 as chief business officer and now fills the same role… Continue reading »

by Allison Schiff // September 17th, 2021 //
»
Another Antitrust Suit Filed; Streaming Commerce Startup Funded

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The States vs. Android Three dozen state attorneys general filed an antitrust lawsuit against Google, targeting the company’s Play Store policies and dominance in app distribution. Google has made concessions to Android developers. Earlier this year, Google cut its commission on in-app sales from… Continue reading »

by AdExchanger // July 9th, 2021 //
»
Relevant Content and Improved Ad Personalization Are Crucial For AVOD’s Success

Networks pitched their ad-supported streaming services at this year’s NewFronts and Upfronts as a way to continue to reach audiences. Their efforts build upon a massive shift in viewing behavior fueled by the COVID-19 pandemic. But for ad-based video on demand (AVOD) to succeed, providers need to deliver better ad experiences that include relevant targeting… Continue reading »

by Tony Rifilato // June 4th, 2021 //
»
Welcome to the Age of Common-Sense Marketing

This article is sponsored by Verizon Media. It’s been well past a decade since we started talking about the fundamentals of audience targeting: concepts like profile (demo, technographic), behavioral, retargeting, location and advertiser-owned first party data. These have been, and will continue to be, the basis of a foundational audience-driven advertising strategy. Somewhere along the… Continue reading »

by AdExchanger Content Studio // June 2nd, 2021 //
»
SingTel Mulls Amobee Divestiture; Vungle Acquires Playable Startup TreSensa

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swan Song? Telcos rushed headlong into the ad tech business, but will they survive it? Verizon washed its hands of ad tech with the sale of Verizon Media to Apollo; And Xandr is in limbo following AT&T’s mega-spinoff of WarnerMedia. But three’s a trend.… Continue reading »

by AdExchanger // May 20th, 2021 //
»
Tim Cook To Push Back Against Epic’s Antitrust Claims; Omnicom Gets In The Clean Room Game

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tim’s Turn Apple CEO Tim Cook will soon testify in the company’s lawsuit with Epic Games. Epic sued after its hugely popular game Fortnite was kicked out of the App Store last year for flouting Apple’s 30% cut of in-game revenues. Epic claimed that… Continue reading »

by AdExchanger // May 18th, 2021 //
»
The Big Story Podcast
The Big Story: Hanging Up On Ad Tech, Tuning Into CTV

Remember when telcos kept dropping billions on media and ad tech assets because they just couldn’t wait to activate their first-party data for advertising purposes? Didn’t pan out. This week on The Big Story, the team dives into the “why” in the wake of private equity firm Apollo Global Management’s $5 billion acquisition of Verizon… Continue reading »

by Allison Schiff // May 6th, 2021 //
»
PE firm Apollo Global Management announced its intention to acquire Verizon Media for $5 billion. The company will be called ... Yahoo! (really)
PE Firm Apollo Is Buying Verizon Media For $5 Billion

Remember when telcos wanted to be digital media companies? That was so 2017. On Monday, private equity firm Apollo Global Management announced its intention to acquire Verizon Media for $5 billion. The new company will be called Yahoo – yes, for real – and Verizon will maintain a minority 10% stake in it. Read the release.… Continue reading »

by Allison Schiff // May 3rd, 2021 //
»
Verizon Shops Its Media Assets; Nielsen Launches Podcast Measurement

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dropped Call It’s no surprise that Verizon is reportedly exploring a sale of AOL and Yahoo, the Web 1.0 titans it acquired in 2015 and 2017, respectively. As The Wall Street Journal points out, the telco has already divested itself of Tumblr and HuffPost.… Continue reading »

by AdExchanger // April 30th, 2021 //
»
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