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»Dish Network

COVID-19 Slows UK Privacy Investigation; TikTok Embraces AR

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy On Pause COVID-19 has thrown a wrench in the United Kingdom’s investigation of ad tech privacy practices. The country’s data protection agency paused its probe into the sector’s use of personal data due to business disruptions, TechCrunch reports. The investigation stems from a... Continue reading »

by AdExchanger // May 11th, 2020 //
»
How Dish Uses Non-Cookie Browser Data To Recognize Online Audiences

Dish Network hopes to perform attribution and cross-device targeting using non-cookie-based browser data, said Brad Stamulis, Dish’s director of digital marketing. The satellite TV provider is using a solution called fTrack, from online ad platform Flashtalking, which recognizes consumers based on about 50 data points – including browser type, user location, screen size and orientation,... Continue reading »

by James Hercher // March 12th, 2018 //
»
After Its Programmatic Pilot, Dish Pursues More Data Matching

Satellite TV provider Dish Network is exploring more ways to match marketers’ first-party data with its own window into TV viewership following the launch of its programmatic exchange last fall. Dish already offered access to 82 segments, like age, sex, income and a plethora of propensities, such as the likelihood of a household to watch... Continue reading »

by Kelly Liyakasa // July 7th, 2016 //
»
How Digital Video Is Developing In A Political World That Prefers TV

Unlike earned digital media, which is reinventing political campaigns, presidential candidates tend to view digital video as support for their flashy TV advertising. “The hope for digital, in my opinion,” said John Randall, VP of digital at the right-leaning agency CRAFT, “is that by 2020 we don’t even see a difference between TV and online or mobile video ads. But... Continue reading »

by James Hercher // February 2nd, 2016 //
»
 

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