Calm

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Bite Apple will now let paid subscription apps (think The Economist or meditation app Calm) offer audio content exclusively for their subscribers, a trendy tactic in Podcast Land. Spotify has a similar idea, but it partners with the subscription service Patreon. And […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Fund At All After luring influencers with massive creator funds, social media companies are reverting back to an advertising revenue-share model to compensate creators. Meta will put its Reels Play bonus program for US Instagram users on hold, and Facebook is dropping […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game On AppLovin is a gaming content fortress (in the parlance of Eric Seufert). It published nine of the top 200 highest-grossing US mobile games last quarter and topped global downloads.  The logical next step is to dominate a new category – and AppLovin […]