“The Sell Sider” is a column written by the sell side of the digital media community. As more inventory becomes available programmatically in CTV, the issue of ad quality is coming up more often. Publishers, concerned about the messaging in ads being delivered, increasingly rely on DSPs and SSPs to filter out ad content that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. IPO Craze Another day, another IPO. The latest ad tech company seeking to go public is Altice’s programmatic platform Teads, which filed with the SEC to trade on the Nasdaq, The Wall Street Journal reports. Teads is looking to tap investors while they’re hot […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. IPOs Popping The ad tech party is raging after a slew of companies went public in recent weeks. AcuityAds, Taboola and Integral Ad Science went public in June. Not to be outdone, content recommendation company Outbrain announced plans to IPO a day before rival […]
Ad verification and measurement provider Integral Ad Science went public Wednesday after filing an S-1 with the Securities and Exchange Commission earlier this month. The New York-based company began trading on the Nasdaq at $18 per share – above the initial $15 to $17 price range – raising $270 million through the sale of 15 million […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Another IPO The ad tech IPOs keep rolling out. This time it’s Integral Ad Science Holding. The New York-based ad verification and measurement company announced the terms of its IPO on Monday, saying that it plans to raise $240 million by offering 15 million […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. FLoC Fears There’s no love lost for FLoC. In a blog post on Sunday entitled “Proposal: Treat FLoC As A Security Concern,” a WordPress developer called Carike suggested that users of the open source content management software block FLoC by default. If that happens, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Breaking Big Tech? A set of strict new EU privacy laws now under discussion could be the basis for breaking up the big tech platforms, Business Insider reports. The first drafts of the Digital Services Act and the Digital Markets Act (DMA) were unveiled […]
There’s no other way to say it, tag wrapping is a pain in the butt. But it’s a necessary evil of ad ops. On Thursday, Integral Ad Science introduced a tag wrapper that automates the process of wrapping campaigns with ad server and third-party verification tags for Google Campaign Manager. The feature, in beta with […]
Integral Ad Science and Channel Factory, a brand suitability and ad performance platform for YouTube, released a joint product on Wednesday that combines content curation with optimization and measurement for YouTube campaigns. The product, dubbed Channel Science (a portmanteau of their names), is generally available, but only on a manual basis for now. The companies […]
YouTube has broadened its measurement partner program and made it easier for buyers to find the right service provider for their needs. On Monday, YouTube added Channel Factory, Integral Ad Science, DoubleVerify, Sightly and VuePlanner to the program. Existing partners include Pixability, Zefr, Tubular Labs and Wizdeo. But OpenSlate, which had been a member of […]
