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»Stories

Snapchat Stories Available To Developers; Ecommerce Surges 25%

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. True Story Snapchat is finally letting developers integrate its flagship Stories format outside the app. “The social media giant hopes that expanded access to its content and flagship features on other apps will increase its user base – and maybe its bottom line,” Axios... Continue reading »
by AdExchanger // April 1st, 2020 //
»
Facebook’s Tips For Success: Focus On The Creative, Let The Machines Do The Work

Facebook seems to exist within two alternate realities: The one in which it’s battered almost daily by a relentlessly negative news cycle, and the one in which advertisers, particularly performance marketers, never seem to put away their checkbooks. That second reality could be under threat. Facebook has been sounding the warning on privacy-related “ad targeting... Continue reading »
by Allison Schiff // November 11th, 2019 //
»
EMarketer: Snapchat’s User Base Is Shrinking, But ‘All Is Not Lost’

Story updated to include a comment from Snap. Snapchat is on track to lose US users for the first time this year, according to eMarketer, thanks in part to continued aftershocks from its disastrous 2018 redesign. And Snap’s loss could be Instagram’s gain. Monthly users are set to decrease 2.8% year over year at Snapchat... Continue reading »
by Allison Schiff // April 10th, 2019 //
»
Facebook’s ARPU Grows Like Gangbusters And Its Stock Soars Despite the Scandals

Facebook is getting beaten up by a punishing news cycle – but, for its part, it’s beating the street. The stock surged more than 17% in after-hours trading on Wednesday. Revenue for the fourth quarter clocked in at $16.91 billion, a 30.4% year-over-year (YoY) increase. Nearly all of that – $16.64 billion – was thanks... Continue reading »
by Allison Schiff // January 30th, 2019 //
»
How To Cure Brands’ Social Media Headache: Instagram And Snapchat Stories

Building Stories on Instagram and Snapchat is a Sisyphean effort for many marketers. After 24 hours, it all disappears. Brooklyn-based software company Mish Guru is trying to alleviate some of brands’ well-documented pain points with Stories. Its new Instagram Story Builder, which launched in November, helps gather user-generated content (UGC) tagged to a brand. It... Continue reading »
by Rae Paoletta // December 20th, 2018 //
»
Facebook Bets Big On Stories, Messaging And Watch – Here Are The Biggest Challenges

The news feed is still a money-printing machine for core Facebook. But people aren’t sharing like they used to – Pivotal Research analyst Brian Wieser used Nielsen data to detect that consumption on core Facebook, including Messenger, was down 13% in September – and now Facebook is putting its faith into what it hopes will... Continue reading »
by Allison Schiff // November 13th, 2018 //
»
The Big Story: Planting Seeds In The Walled Gardens

The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. When giants move, everyone takes notice. This week on “The Big Story,” the AdExchanger team looks at some small but significant shifts in Amazon’s and... Continue reading »
by Ryan Joe // November 1st, 2018 //
»
Instagram Brings Ads – And Measurement – To Stories

Instagram will allow ads in its Stories section, the company said Wednesday. It also unveiled brand measurement tools. “Over the first holidays with Stories we’ve gotten a chance to peek into what people do when they’re home and with their families, at a level of depth and intimacy we haven’t usually had with Instagram,” said... Continue reading »
by James Hercher // January 11th, 2017 //
»

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