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»ad ops automation

Advertisers That Operate On The Fringes Get Tripped Up By Automation

Do ads for STD self-testing kits count as sexual content? If medical and recreational marijuana use is legal in California, why can’t a cannabis advertiser geotarget Californians over the age of 21 on the large social platforms? These are the gray areas that certain categories of advertisers have to navigate on a daily basis, and... Continue reading »
by Allison Schiff // November 7th, 2017 //
»
Sortable Wants To Automate Your Ad Ops Team

Optimizing a programmatic ad stack today involves constant manual adjustments. More demand? Move floor prices up. Less demand? Dial them back down. It’s pesky work for ad ops teams. “We want to mediate that mess for publishers,” said Sortable founder and CEO Chris Reid. Sortable boosts a publisher’s revenue by deciding which price floors, ad... Continue reading »
by Sarah Sluis // May 27th, 2016 //
»
 

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