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»Channel Factory

YouTube Is Pushing To Close The Gap Between Linear And CTV

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Lauren Douglass, SVP of global marketing at Channel Factory.  TV and digital advertising remain siloed today despite the lines between devices becoming increasingly blurred. And now that YouTube has moved its YouTube Brandcast event to… Continue reading »
by AdExchanger Guest Columnist // March 28th, 2022 //
»
Jed Hartman
The Unintended Consequences Of Brand Safety  

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jed Hartman, US President, Channel Factory. The evolution of digital media has unleashed a number of unintended negative consequences. Just to rattle off a few examples: The quest for impression-based scale led to advertisers… Continue reading »
by AdExchanger Guest Columnist // July 30th, 2021 //
»
Jed Hartman
Dethroning The 30-Second Spot: Meet The New Reigning Monarch Of Ad Formats

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jed Hartman, Chief Commercial Officer, Channel Factory The 30-second spot has been the undisputed ruler of advertising units since the birth of broadcast TV. The storytelling, the emotion, the impact and the ROI have all… Continue reading »
by AdExchanger // November 25th, 2020 //
»
Integral Ad Science and Channel Factory released a joint product that combines content curation with optimization and measurement for YouTube campaigns.
IAS And Channel Factory Hook Up For An End-To-End YouTube Planning And Measurement Product

Integral Ad Science and Channel Factory, a brand suitability and ad performance platform for YouTube, released a joint product on Wednesday that combines content curation with optimization and measurement for YouTube campaigns. The product, dubbed Channel Science (a portmanteau of their names), is generally available, but only on a manual basis for now. The companies… Continue reading »
by Allison Schiff // August 12th, 2020 //
»
YouTube Expands Its Measurement Program With 5 New Partners, Bumps Heads With OpenSlate

YouTube has broadened its measurement partner program and made it easier for buyers to find the right service provider for their needs. On Monday, YouTube added Channel Factory, Integral Ad Science, DoubleVerify, Sightly and VuePlanner to the program. Existing partners include Pixability, Zefr, Tubular Labs and Wizdeo. But OpenSlate, which had been a member of… Continue reading »
by Allison Schiff // April 20th, 2020 //
»
State Privacy Laws Ignite The Contextual Targeting Opportunity

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Tony Chen, CEO at Channel Factory. As the EU’s General Data Privacy Regulation (GDPR) loomed last year, many industry leaders asked if limitations on consumer data would disrupt ad targeting. Major… Continue reading »
by AdExchanger // November 12th, 2019 //
»
Former Washington Post CRO Jed Hartman Goes To Channel Factory

The Washington Post’s former chief revenue officer, Jed Hartman, has landed at Channel Factory, which uses video AI to help brands curate their YouTube buys for better brand safety and contextual relevance. For Hartman – whose departure from the Post was left unexplained – the new role as chief commercial and strategy officer fulfills a… Continue reading »
by Sarah Sluis // August 26th, 2019 //
»
 

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