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»WordPress

Innovid Snaps Up Display Ad Company For $30M; Modern Publishers Need To Think Like DTC Marketers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is This Innovid-ive? Video ad company Innovid bought Argentinean display company Herolens for $30 million, after raising $30 million in January. “Display is a bad business,” Innovid CEO Zvika Netter told The Wall Street Journal. Huh? Well, Innovid needs a display ad business to... Continue reading »
by AdExchanger // September 20th, 2019 //
»
How WordPress Ensures Brand Safety Across Its Longtail

Because WordPress hosts numerous blogs and websites – it claims to power 31% of the internet – it has a tough time scaling its ability to police brand safety. While brands can often find their audiences on WordPress domains, they can also find themselves next to unsavory content. So WordPress, which runs an exchange called... Continue reading »
by Alison Weissbrot // October 9th, 2018 //
»

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