»Germany

Dmexco 2018: What To Expect After The Shakeup

The Digital Marketing Exposition & Conference (Dmexco) kicks off Wednesday in Cologne, Germany, the first event since its main organizer parted ways with the conference’s co-founders. That led some marketers to question the future of the conference and if it would remain a “must-attend” among the ranks of CES and Cannes Lions. But it seems... Continue reading »

by Rae Paoletta // September 11th, 2018 //

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Dmexco Conference Organizer Fires Its Co-Founders

The organizers of the Digital Marketing Exposition & Conference (Dmexco) have abruptly parted ways with the conference’s co-founders, Christian Muche and Frank Schneider. In a memo dated Nov. 2, the conference’s organizer, Koelnmesse, extended its partnership with the show’s trademark holder, the German Association for the Digital Economy (Bundesverband Digitale Wirtschaft or BVDW), and cut... Continue reading »

by Kelly Liyakasa // November 10th, 2017 //

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What Germany’s Tight-Laced Privacy Mandate Means For Ad Tech Players

Germany is leading the attack in the EU’s deepening privacy war against Google. Late last Tuesday, a legal ruling levied by Hamburg data protection commissioner Johannes Caspar required that Google obtain Germans’ expressed permission in order to access their data, or face $1.27 million in fines. “Our requirements aim at a fair balance between the... Continue reading »

by Liz Rowley // October 13th, 2014 //

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Dmexco Snapshot: Reviewing The Sessions, News And Exhibitors

Last week, Cologne, Germany became a hub of advertising news, discussions and deals when roughly 26,000 marketers and vendors descended on Germany’s fourth largest city for the 5th annual Dmexco conference. In many respects, Dmexco is like any other large ad tech conference with breakout sessions and an exhibit hall, but done on a much... Continue reading »

by Judith Aquino // September 24th, 2013 //

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Germany Catches On: Ad Exchange Sees Uptick In RTB Ad Buys

A new report from Germany-based ad exchange AdScale shows that US advertisers, agencies and vendors are not the only ones seeing rapid growth in real-time bidding (RTB). The average cost per thousand (CPM) for standard ad space purchased via RTB now averages close to 35% more than the average CPM of campaigns booked without RTB... Continue reading »

by Judith Aquino // September 3rd, 2013 //

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How E-Commerce Incubator Rocket Internet Ramped Up On Facebook Exchange

Berlin-based Rocket Internet incubates e-commerce startups in markets outside the US, running them first as closely held businesses and then encouraging greater autonomy of operations and marketing in advance of a potential sale. As such the company is a big proponent of retargeting and was an early adopter of Facebook's ad exchange. The company leaped... Continue reading »

by Zach Rodgers // March 18th, 2013 //

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