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»Sightly

Greg Garunov, EVP, Business & Strategic Development, Sightly
When Did it Become Okay to Grade Our Own Homework?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Greg Garunov, EVP of business and strategic development at Sightly. Once upon a time, brands and agencies railed against walled gardens, and for good reason. They didn’t want Big Tech saying, “Trust us, your… Continue reading »
by AdExchanger Guest Columnist // October 15th, 2021 //
»
YouTube Expands Its Measurement Program With 5 New Partners, Bumps Heads With OpenSlate

YouTube has broadened its measurement partner program and made it easier for buyers to find the right service provider for their needs. On Monday, YouTube added Channel Factory, Integral Ad Science, DoubleVerify, Sightly and VuePlanner to the program. Existing partners include Pixability, Zefr, Tubular Labs and Wizdeo. But OpenSlate, which had been a member of… Continue reading »
by Allison Schiff // April 20th, 2020 //
»
 

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