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Mediavest Gets 'Targeting From The Start' With Programmatic

For Emmy Spahr, associate media director at Publicis agency Mediavest, “programmatic media” is a phrase that increasingly is part of the agency-client dialogue. As a member of Mediavest Group’s Geo-Commerce Center of Excellence, Spahr focuses exclusively on helping a major American cable company with its acquisition-driven plans. “We’re getting a lot of ‘asks’ for a... Continue reading »

by John Ebbert // July 22nd, 2013 //

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Partners Drive Video RTB Growth At SpotXchange, Headcount and Bid Volume Spike

Over the last year, video ad marketplace SpotXchange has increased real-time bidding to roughly one-third of its inventory, up from 5% in 2011. This year, SpotXchange CEO Mike Shehan says nearly half its inventory is expected to be traded programmatically. While Shehan won't offer specific dollar amounts, the company says that its video RTB marketplace generated... Continue reading »

by David Kaplan // February 6th, 2013 //

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