Instagram Reels

BuzzFeed hopes its investments in trendy tech like generative AI and short-form vertical video, with a bigger focus on commerce, will eventually pay dividends.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Fund At All After luring influencers with massive creator funds, social media companies are reverting back to an advertising revenue-share model to compensate creators. Meta will put its Reels Play bonus program for US Instagram users on hold, and Facebook is dropping […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pass The DOJ Google faces a DOJ lawsuit that could compel the company to spin out its sell-side ad tech business. But the company isn’t overly concerned about this development, per a conversation between Marketing Brew and Google VP of Global Ads Dan […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Math MediaMath came to the end of its decade-long venture capital tether last year when it sold a stake to PE firm Searchlight Capital, wiping out the equity of its founders, early investors and employees. It’s a bitter outcome, reports Insider in […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shop ’Til You Drop Instagram will shut down the ability to tag items and direct people to a sale during a livestream, TechCrunch reports. The feature had been available since 2020 and was part of Meta’s overall push into more direct payments after […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Battle Lines Drawn The online advertising industry is struggling with its own brand perception. Nomenclature like “fingerprinting” doesn’t help, and over the past few years programmatic has been caught up in a vortex of negative opinions. Terms such as “surveillance capitalism” and even […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Say “Nein” To Sharing The German Cartel Office, Germany’s antitrust regulator, says Google’s data processing policies violate the country’s digital competition law. Germany’s antitrust regulations go further than the EU’s Digital Markets Act to prohibit data from being shared internally by large companies […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Mobility Ability The retail media boom has spawned a subcategory of first-party data owners in the travel and hospitality vertical, and they’ve got their own terminology. When Uber formalized its new advertising group last October, for example, GM Mark Grether referred to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can You Talk The Tok? With TikTok, it’s like the clone wars. (We’re looking at you, Reels and Shorts.) But TikTok has a special power, which is its seemingly limitless feed of quick, infinitely swipeable, likable, shareable videos. Reproducing TikTok’s success is no […]

As BuzzFeed struggles with advertiser uncertainty and a drop in user engagement, it reported flat Q3 ad revenue. Advertising revenue was $50 million, matching last year’s Q3. Ad revenue growth decelerated compared to Q2, “driven by ongoing price compression and uncertainty around consumer demand,” said BuzzFeed CFO Felicia DellaFortuna.