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»vertical video

For The New York Post, Vertical Video Becomes A Pre-Roll Alternative

The New York Post has a love-hate relationship with pre-roll. While pre-roll typically commands high CPMs when sold directly, too often it’s hard to monetize because it’s either in short supply or locked up in private marketplaces. Sometimes the supply issue is technical. The New York Post recently found it had missed half of its... Continue reading »
by Kelly Liyakasa // July 27th, 2017 //
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Digital Photo Book Upstart Chatbooks Tests TV And Vertical Video

As a challenger to Shutterfly, the digital photo book startup Chatbooks has sought to carve a niche with millennials and moms since its 2014 launch. The brand’s initial marketing strategy has been mostly organic and word-of-mouth, but last fall it stepped on the paid media gas pedal and bought its first linear TV ad. Since then, Chatbooks has invested... Continue reading »
by Kelly Liyakasa // March 16th, 2017 //
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Advertisers And Publishers Are Starting To Get With The Vertical Video Program

Snapchat is credited with jumpstarting the vertical video trend earlier this year, but now the format is really starting to hit its stride. That’s out of necessity, said Ari Brandt, CEO and co-founder of mobile ad platform MediaBrix, which on Thursday rolled out a new version of its SDK that supports vertically shot in-app video... Continue reading »
by Allison Schiff // November 17th, 2016 //
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