Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Mobility Ability The retail media boom has spawned a subcategory of first-party data owners in the travel and hospitality vertical, and they’ve got their own terminology. When Uber formalized its new advertising group last October, for example, GM Mark Grether referred to […]
Another video DSP is off the market. After Sky News reported in August that London-based ad tech company RhythmOne had expressed interest in acquiring video ad platform YuMe, the company pulled the trigger on Tuesday. The deal – a combination of both cash and stock – is worth $185 million. Upon the sale’s expected closure […]
There’s been no shortage of ad tech M&A lately, and video’s been one of the biggest drivers of deal activity. “Thirty-six months ago, YouTube MCNs [multichannel networks] were the video solution of choice to reach audiences with compelling content,” said Elgin Thompson, managing director for investment bank Digital Capital Advisors. “Now, solutions intended to monetize […]
The Dentsu Aegis Network is testing a cross-screen measurement system developed by video platform YuMe, released Wednesday, which maps connected TV (CTV) IDs to Nielsen panels. The system gives TV planners access to audience measurement based on demographic breakouts across multiple app publishers through a partnership with Nielsen. Dentsu’s digital video investment team wants a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Venkat Krishnan, senior vice president of product at YuMe. One of the best-known stories about the early days of Google has Mel Karmazin, then the CEO of Viacom, visiting the […]
Public video platforms Tremor Video, TubeMogul and YuMe released Q4 and FY 2015 results over the last week, citing rapid uptick in their respective programmatic (with the exception of YuMe) and cross-screen video businesses. Tremor Video Tremor on Thursday reported revenue of $51.8 million in Q4, which beat its guidance by about $6 million and […]
“On TV and Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jayant Kadambi, co-founder and CEO at YuMe. Once upon a time not so long ago, summer TV was considered a dead zone, with only a wilderness of reruns and game shows to pass the […]
Though video ad company YuMe held to last quarter’s promise that it would release a programmatic ad stack, it did little to improve its Q2 2015 financial performance. “We had a disappointing quarter,” said Jayant Kadambi, co-founder and CEO during a Monday earnings call. YuMe’s Q2 2015 revenue was flat – $40.4 million in Q2 2015, […]
While it has taken video ad network YuMe quite some time to make programmatic progress, the company revealed during its first-quarter earnings call it would launch a demand-side platform sometime in the second quarter. Wall Street analysts wondered whether YuMe’s DSP, called YuMe For Advertisers (YFA), would include a bidder or simply integrate with external […]
In the words of Amy Grant, “It takes a little time sometimes.” She might have been singing about video ad network YuMe’s programmatic push. While competing platforms like LiveRail and TubeMogul have either been acquired or pivoted into automation, some industry insiders say that YuMe is in survival mode. Consider that TubeMogul’s market cap of […]
