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»Investment

AppLovin Picks Up $400M In PE Investment, Plans Acquisitions And Potential IPO

It seems everyone wants a piece of AppLovin. Private equity firm KKR bought a $400 million minority stake in the app marketing and discovery platform on Tuesday, lifting AppLovin’s valuation to around $2 billion from $1.4 billion just eight months ago. Bank of America Merrill Lynch advised AppLovin on the investment, adding a new wrinkle... Continue reading »
by Allison Schiff // July 17th, 2018 //
»
MediaMath Gets A $175 Million Credit Line, Led By Goldman Sachs

You gotta give credit to MediaMath. At least, Goldman Sachs did. MediaMath said Tuesday that it had received a $175 million credit facility led by the finance giant. Santander Bank also partnered. CFO Stacey Bain said MediaMath’s previous debt facility was coming due, and the company will use its new line of credit to refinance... Continue reading »
by Ryan Joe // June 6th, 2017 //
»
Acxiom’s Plan Comes To Fruition

Acxiom’s 2017 Q4 performance was better than expected, as CEO Scott Howe’s plans to turn the company into a data infrastructure provider started to take form. Read the release. That transformation was evident in the company’s 2017 Q4 and full-year earnings report, released Tuesday. Acxiom earned $225 million in quarterly revenue, which was flat compared... Continue reading »
by Ryan Joe // May 16th, 2017 //
»
After 'Transitional Year,' Rocket Fuel’s Real Test Begins

Can Rocket Fuel return to growth following 2016, which was characterized as a “transitional year” by CFO Stephen Snyder during the company’s Q4 and FY 2016 earnings call Tuesday? Read the release. Rocket Fuel’s nascent platform solutions business has expanded nicely in recent quarters and helped the company end Q4 on a decent note. Its... Continue reading »
by Ryan Joe // February 21st, 2017 //
»
IPG CEO Michael Roth Sees Data Analytics And Transparency As Key Differentiators

IPG plans to boost investments in data analytics and coordinate its database across all its agencies, CEO Michael Roth said Friday during the holding company’s Q3 earnings call. Read the release. “That will be a key focus for us in 2017 – to make sure all the agencies at IPG have a consistent offering in... Continue reading »
by Ryan Joe // October 21st, 2016 //
»
Essence Won’t Have a Mobile Team Anymore – And Here’s Why

After two years as director of mobile for North America at Essence, Jeremy Sigel is pleased that his position has become obsolete – and he has advice for mobile chiefs at other agencies. “Don’t hold onto mobile,” said Sigel, who stepped down as head of mobile on Tuesday and stepped up as global director of... Continue reading »
by Allison Schiff // May 10th, 2016 //
»
LUMA Partners’ Brian Andersen: Finding The Hot Spots In A Cooling Market

2015 wasn’t the best time for an ad tech company to tap the public markets. And 2016 seems like it will be equally uncertain – one need only look at the strange ongoing saga of AppNexus to see that. But it’s an overstatement to say that all ad tech companies are in trouble, according to... Continue reading »
by Ryan Joe // January 20th, 2016 //
»
Marketing Tech M&A Soars, Despite Stock Market And Venture Capital Angst

Mergers and acquisitions (M&A) are thriving in the red-hot technology industry, particularly in the United States, according to a spate of research reports released Thursday. In many pockets of the industry, there are fewer deals but the value of those deals has skyrocketed. The investment bank JEGI said the number of transactions in the database... Continue reading »
by James Hercher // October 9th, 2015 //
»
Private Equity Firm HGGC Buys Majority Stake In StrongView

Once again, a private equity firm has bought a majority stake in a marketing tech company. Email marketing solutions provider StrongView will get a strategic growth investment from private equity firm HGGC. The deal is expected to close in 30 days, and financial terms weren’t announced. Read the release. HGGC has a solid background in... Continue reading »
by Ryan Joe // September 21st, 2015 //
»
Stay Hopeful For Sizmek? Ad Tech Company Revamps Sales Strategy And Bets On Programmatic Growth

Sizmek has gone through some seismic changes to its sales staff and some of its product offerings. So despite a 9% YoY decline in Q2 revenue to $40.2 million, CEO Neil Nguyen’s word to investors during Sizmek’s earnings call Wednesday was: “Look for efforts to match our results in the second half of the year and even more... Continue reading »
by Ryan Joe // August 12th, 2015 //
»
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