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»Investment

Essence Won’t Have a Mobile Team Anymore – And Here’s Why

After two years as director of mobile for North America at Essence, Jeremy Sigel is pleased that his position has become obsolete – and he has advice for mobile chiefs at other agencies. “Don’t hold onto mobile,” said Sigel, who stepped down as head of mobile on Tuesday and stepped up as global director of... Continue reading »
by Allison Schiff // May 10th, 2016 //
»
LUMA Partners’ Brian Andersen: Finding The Hot Spots In A Cooling Market

2015 wasn’t the best time for an ad tech company to tap the public markets. And 2016 seems like it will be equally uncertain – one need only look at the strange ongoing saga of AppNexus to see that. But it’s an overstatement to say that all ad tech companies are in trouble, according to... Continue reading »
by Ryan Joe // January 20th, 2016 //
»
Marketing Tech M&A Soars, Despite Stock Market And Venture Capital Angst

Mergers and acquisitions (M&A) are thriving in the red-hot technology industry, particularly in the United States, according to a spate of research reports released Thursday. In many pockets of the industry, there are fewer deals but the value of those deals has skyrocketed. The investment bank JEGI said the number of transactions in the database... Continue reading »
by James Hercher // October 9th, 2015 //
»
Private Equity Firm HGGC Buys Majority Stake In StrongView

Once again, a private equity firm has bought a majority stake in a marketing tech company. Email marketing solutions provider StrongView will get a strategic growth investment from private equity firm HGGC. The deal is expected to close in 30 days, and financial terms weren’t announced. Read the release. HGGC has a solid background in... Continue reading »
by Ryan Joe // September 21st, 2015 //
»
Stay Hopeful For Sizmek? Ad Tech Company Revamps Sales Strategy And Bets On Programmatic Growth

Sizmek has gone through some seismic changes to its sales staff and some of its product offerings. So despite a 9% YoY decline in Q2 revenue to $40.2 million, CEO Neil Nguyen’s word to investors during Sizmek’s earnings call Wednesday was: “Look for efforts to match our results in the second half of the year and even more... Continue reading »
by Ryan Joe // August 12th, 2015 //
»
YuMe’s “Disappointing” Quarter, Dragged Down By Direct Client Losses

Though video ad company YuMe held to last quarter’s promise that it would release a programmatic ad stack, it did little to improve its Q2 2015 financial performance. “We had a disappointing quarter,” said Jayant Kadambi, co-founder and CEO during a Monday earnings call. YuMe’s Q2 2015 revenue was flat – $40.4 million in Q2 2015,... Continue reading »
by Ryan Joe // August 10th, 2015 //
»
ComScore-Google Partnership Emerges From Beta

ComScore’s partnership with Google, which integrates the former’s Validated Campaign Essentials (vCE) measurement into the latter’s DoubleClick products, has come out of beta. The partnership was first revealed in February 2014. During a Q2 earnings call Tuesday, comScore CEO Serge Matta noted that “vCE is the first independent measurement system to be directly integrated into Google... Continue reading »
by Ryan Joe // August 4th, 2015 //
»
As Neustar Faces Loss Of Its Big Government Contract, CEO Hook Says Marketing Services Won't Be Affected

Neustar is banking on growth in its marketing services division, the primary point of conversation during its Q2 2015 earnings call. That the company will likely lose a major contract that supplies number portability services to the United States might be a financial hit, though CEO Lisa Hook was adamant that it won't affect Neustar's growing marketing... Continue reading »
by Ryan Joe // July 30th, 2015 //
»
Q2: Alliance Data Systems Bets On Conversant’s Pipeline

Alliance Data Systems CEO Ed Heffernan isn’t thrilled with data marketing unit Epsilon’s 5% top-line performance, he said during Alliance Data's Q2 earnings call Thursday. “That isn’t an acceptable long-term number,” he said, adding he thinks its potential is 7% or 8%. Getting to that potential will require double-digit growth in Epsilon’s tech offering –... Continue reading »
by Ryan Joe // July 23rd, 2015 //
»
From Foundry To Ventures: How Unilever Invests In Startups

Change or die. The smart brands acknowledge this. It’s one of the reasons why ad tech cabanas and beach houses have taken over the sandbars surrounding the Cannes Lions festival, and why ad tech yachts almost exclusively line the port. “It’s important to us to understand what will change in the future and what will... Continue reading »
by Ryan Joe // June 26th, 2015 //
»
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