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»video ad network

YuMe Struggles To Reinvent As Programmatic Video Takes Hold

In the words of Amy Grant, “It takes a little time sometimes.” She might have been singing about video ad network YuMe’s programmatic push. While competing platforms like LiveRail and TubeMogul have either been acquired or pivoted into automation, some industry insiders say that YuMe is in survival mode. Consider that TubeMogul’s market cap of… Continue reading »
by Kelly Liyakasa // April 9th, 2015 //
»
Collective Buying More Video; Adds Web TV Enteprise In The UK

Collective is back on the acquisition trail and its at least partially paved with video advertising companies as the company follows its Oggifinogi purchase with the acquisition of UK-based, video ad network Web TV Enterprise. Read more on Collective’s site. Collective CEO Joe Apprendi and Web TV Enterprise’s Jamie Estrin discussed the news and its… Continue reading »
by AdExchanger // March 29th, 2011 //
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More Video Ad M&A: Oggifinogi Acquired By Collective

Online advertising company Collective announced the acquisition of Oggifinogi, a rich media technology company. Read the release. (Also, read the Oggifinogi Q&A on AdExchanger.com from last year.) Collective CEO Joe Apprendi discussed the acquisition and its implications. AdExchanger.com: Please discuss the difference between the way Collective has sold online video to-date, and the way it… Continue reading »
by AdExchanger // February 24th, 2011 //
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SpotXchange Entering Real-Time Bidding Space For Online Video Ads Says CEO Shehan

Mike Shehan is CEO of SpotXchange, an online video advertising network.  The company is announcing a new real-time bidding-enabled service for online video ads today. Read the release. AdExchanger.com: First, can you provide some background on SpotXchange? MS: SpotXchange is an online video advertising network that offers brand advertisers a scalable, efficient and measurable way… Continue reading »
by AdExchanger // November 15th, 2010 //
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Tremor Media CEO Glickman On ScanScout Merger And The Advantages Of Scale For The Video Ad Network

Yesterday, it was announced that video ad network Tremor Media had acquired ScanScout. In a trade industry article, Ad Age’s Michael Learmonth notes, “The combined Tremor/Scanscout served a collective 667.5 million video ads in September, according to ComScore, a close second to Hulu’s 794 million.” Read it. ScanScout CEO Bill Day will become the CEO… Continue reading »
by AdExchanger // November 9th, 2010 //
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Adap.tv Co-Founder Grenager On Recent Video Ad Marketplace Developments

Video ad marketplace Adap.tv announced recently that it is seeing “a 92 percent average monthly growth rate for video ad views within its marketplace since the launch in February 2010”. Read the release. Adap.tv founder and VP of Product Teg Grenager provided some perspective on recent developments at his company. AdExchanger.com: Historically, there has been… Continue reading »
by AdExchanger // November 1st, 2010 //
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How Digital Video Publishers Should Adapt Their Strategy as Consumers Embrace Online Video

“The Video Audience” is a column written by members of the media community and focused on the evolving world of online video advertising. Today’s column is written by Mike Gaffney, CRO, at Auditude. Television advertising dollars are starting to follow consumers and move online in a meaningful way. We will examine three strategies that digital… Continue reading »
by Ad Traders // October 27th, 2010 //
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Video Ad Network Open Book Video To Offer Property By Property Transparency Says CEO Prohaska

Matt Prohaska is CEO of Open Book Video, an early-stage digital video ad network. AdExchanger.com: Can you talk a bit about how Open Book Video was “born”? How is the company funded? And, what happened in your previous role at Smartclip? MP: Open Book Video was born after hearing from publishers and advertisers that there… Continue reading »
by AdExchanger // August 31st, 2010 //
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YuMe CRO McLernon Says Company’s Brand Security Initiative Helps Set It Apart From Video Ad Platform Competitors

Scot McLernon is Chief Revenue Officer of YuMe, a video ad platform and network. Looking at your experience with CBS Marketwatch and CBS Interactive, what key learnings are you bringing to YuMe? It certainly feels as though I’ve seen this movie before. In 2000, when I was at CBS MarketWatch, we were breaking new ground… Continue reading »
by AdExchanger // June 22nd, 2010 //
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Online Video Ad Upfront; The Clutter Of Display Ads; Data Costing More Than Display Media

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online Video Ad Upfront The Upfront, as it has been known, is a time of year where marketers and broadcast media companies lock down big deals for the year. Mediaweek’s Mike Shields says that online video ad networks are out to “steal” a share… Continue reading »
by AdExchanger // March 30th, 2010 //
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