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»video DSP

RhythmOne To Acquire YuMe For $185 Million To Ramp Up Cross-Screen Video

Another video DSP is off the market. After Sky News reported in August that London-based ad tech company RhythmOne had expressed interest in acquiring video ad platform YuMe, the company pulled the trigger on Tuesday. The deal – a combination of both cash and stock – is worth $185 million. Upon the sale's expected closure... Continue reading »
by Kelly Liyakasa // September 5th, 2017 //
»
A Brief History Of Video Ad Tech M&A – And The Future Of Pure Plays

There’s been no shortage of ad tech M&A lately, and video’s been one of the biggest drivers of deal activity. “Thirty-six months ago, YouTube MCNs [multichannel networks] were the video solution of choice to reach audiences with compelling content,” said Elgin Thompson, managing director for investment bank Digital Capital Advisors. “Now, solutions intended to monetize... Continue reading »
by Kelly Liyakasa // August 25th, 2017 //
»
Tremor Video Sells Its Demand-Side Business To Taptica For $50M

Tremor Video, one of the earliest video ad nets, has sold its demand-side business to the Israeli mobile ad platform Taptica for $50 million, the company revealed Monday. Tremor’s buy-side assets will be housed under an independent business division within Taptica called Tremor Video DSP. All of Tremor’s buy-side employees, led by longtime Tremor exec... Continue reading »
by Kelly Liyakasa // August 7th, 2017 //
»
BrightRoll Founder Tod Sacerdoti Has Exited Yahoo – Er, Oath

Yahoo's new parent, Oath, will have to make do without one of the acquired company's key ad platform executives. BrightRoll CEO Tod Sacerdoti is exiting the video demand-side platform and exchange he founded in 2006, according to a source with knowledge of the company. Yahoo bought BrightRoll for $640 million in 2014. An unconfirmed number... Continue reading »
by Kelly Liyakasa // June 21st, 2017 //
»
Programmatic, Cross-Screen TV Propel Revenue Growth For (Some) Video DSPs

Public video platforms Tremor Video, TubeMogul and YuMe released Q4 and FY 2015 results over the last week, citing rapid uptick in their respective programmatic (with the exception of YuMe) and cross-screen video businesses. Tremor Video Tremor on Thursday reported revenue of $51.8 million in Q4, which beat its guidance by about $6 million and... Continue reading »
by Kelly Liyakasa // March 4th, 2016 //
»
Videology, TubeMogul And The Trade Desk Top Forrester’s Video DSP Wave

When Forrester released its Wave assessment for video ad platforms Monday, the ability for each demand-side platform (DSP) to buy cross-screen – including linear TV – was a key factor. “The biggest thing large advertisers are struggling with is how to use digital video and TV in combination, not just digital video by itself,” said... Continue reading »
by Kelly Liyakasa // November 30th, 2015 //
»
 

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