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»jayant kadambi

To Capture The Glut Of Summer Programming, Try TV Two Ways

"On TV and Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jayant Kadambi, co-founder and CEO at YuMe. Once upon a time not so long ago, summer TV was considered a dead zone, with only a wilderness of reruns and game shows to pass the... Continue reading »
by AdExchanger // August 24th, 2015 //
»
Video Ad IPO Redux! Contrasting YuMe With Tremor Media

Video-ad tech firm YuMe has filed its S-1 with the SEC in hopes of raising $65 million in the public markets. The filing, expected by industry observers since the start of the year, comes less than a week after rival video-ad company Tremor filed its IPO. Among other video-ad firms in the wings for a... Continue reading »
by David Kaplan // July 3rd, 2013 //
»

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