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»YuMe

In Going Public, YuMe Wants Brands' Respect Alongside Investors' Capital

YuMe's stock price at the end of its first trading day remained at $9 – exactly where it was when the video ad tech company's shares were priced the night before. While the opening price was less than the $12 to $14 the Redwood City, CA-based company had aimed for when it filed its initial... Continue reading »
by David Kaplan // August 8th, 2013 //
»
Despite Consistent Revenue Gains, YuMe IPO Falls Short

As of today, YuMe is the latest video ad-tech company to officially go public, and although it has posted clearly strong revenue growth and profitability in the past year, the company's IPO has been priced at $9 per share, according to an SEC filing late Tuesday night. Read it here. YuMe is selling 5.1 million... Continue reading »
by David Kaplan // August 7th, 2013 //
»
Video-Ad Companies Will Consolidate Display, Says Dave Morgan

With Tremor Video taking its video-advertising technology company to the public markets this week – and YuMe preparing to follow suit -- AdExchanger reached out to ad-tech industry veteran Dave Morgan to discuss the implications. Morgan, who founded TACODA and Real Media, has experienced the whims of the public markets.  To be sure, Morgan has an interest... Continue reading »
by John Ebbert // July 5th, 2013 //
»
Video Ad IPO Redux! Contrasting YuMe With Tremor Media

Video-ad tech firm YuMe has filed its S-1 with the SEC in hopes of raising $65 million in the public markets. The filing, expected by industry observers since the start of the year, comes less than a week after rival video-ad company Tremor filed its IPO. Among other video-ad firms in the wings for a... Continue reading »
by David Kaplan // July 3rd, 2013 //
»
Video Ad Firm YuMe Sees Lasting Future For The Classic CPM Buy

The moment for "convergence" between TV and online video is starting to seem more real, but video ad tech firm YuMe believes that programmatic sales methods won't be a substantial part of the conversation around television-style branding campaigns for many years to come. "We do have a small amount of ad sales coming to us... Continue reading »
by David Kaplan // June 19th, 2013 //
»
As It Marches Toward IPO, Tremor Seeks Differentiation On Viewability, Programmatic

Some might view the timing of Tremor Video's May S-1 filing with the SEC in preparation for its IPO as sign of a "video ad bubble," but Michael Pachter, managing director of equity research for Wedbush Securities, warns that a public offering generally says more about the individual company than a particular industry segment, like... Continue reading »
by David Kaplan // June 16th, 2013 //
»
 

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