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»social marketing

Moen Consolidates Its Social Stack – And Creates A Unified Ads Manager

Moen’s social marketing stack used to include everything but the kitchen sink. “We used seven-plus tools to facilitate our social media program and I always say ‘use’ is a very strong word because we certainly weren’t leveraging all those tools,” said Brittany Neish, senior social strategist for kitchen and bathroom fixture manufacturer Moen. And because... Continue reading »

by Kelly Liyakasa // March 20th, 2018 //
»
Uber Relies On Automation To Keep Its Paid Social Strategy Humming

Uber has the pedal to the metal when it comes to paid social automation. The ride-sharing app embeds performance marketing and paid social teams in every region where it does business. Four channel managers on each team make sure campaigns meet their objectives. On Facebook and Instagram, where Uber spends a significant portion of its... Continue reading »

by Allison Schiff // March 9th, 2018 //
»
Facebook Marketing Partner SHIFT Integrates With The New Atlas

SHIFT is among the first Facebook marketing partners to integrate with the newly rebuilt Atlas ad platform. CEO James Borow said the company's customers will soon be able to leverage Facebook's data within SHIFT's new platform to reach people in mobile apps outside of Facebook-owned mobile apps. “The inventory is not just locked within the... Continue reading »

by Liz Rowley // November 12th, 2014 //
»
On First Day Of Trading, Marin CEO Says Growth Will Come From Search And Social

Ad management services provider Marin Software became the latest private tech company to go public, and it's first day of trading on Friday was indisputably positive for executives behind the decision. Now, of course, comes the hard part: getting to profitability and managing expectations along the way. In a conversation with AdExchanger a few hours... Continue reading »

by David Kaplan // March 22nd, 2013 //
»
HubSpot CEO Halligan Says SMB's Need Scalable, Efficient Marketing Strategy; Display Shouldn't Be The Focus

Brian Halligan is CEO of HubSpot, a social marketing optimization company. AdExchanger.com: What are the special concerns that the SMB has when it comes to online marketing that HubSpot solves? BH: SMBs have myriad specific concerns that can be summarized in two general concerns: First, expertise. They know they need to get involved in inbound... Continue reading »

by AdExchanger // August 7th, 2009 //
»
 

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