Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Math MediaMath came to the end of its decade-long venture capital tether last year when it sold a stake to PE firm Searchlight Capital, wiping out the equity of its founders, early investors and employees. It’s a bitter outcome, reports Insider in […]
For Enthusiast Gaming, a publisher that specializes in ad-supported gaming content and game development, macroeconomic trends have contributed to a perfect storm. But Enthusiast is looking at the bright side, as advertiser interest in game-related properties is on the rise. Enthusiast CRO Bill Drolet talked to AdExchanger about gaming’s cross-platform value proposition, plans for continued direct sales growth, early forays into in-game advertising and more.
