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»Google Cloud Platform

LiveRamp Connects To Google Cloud, Bringing Identity To Customer Journey Mapping

Marketers can build better customer experiences if they can find their customers as they pop up in different parts of their buying journey – visiting the website, buying a product in an Instagram story, viewing an ad or seeking customer support. To enable this visibility, LiveRamp built a native connection into Google Cloud Platform. Previously,... Continue reading »
by Sarah Sluis // April 7th, 2021 //
»
Google's Clever Cloud Sales Tactics; BuzzFeed's Profitability Dreams Won't Come True In 2020

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Cloud Bundle Google is forging major cloud infrastructure deals. In some cases, it’s attracting new business using classic tactics, like rolling out new features for Google Cloud Platform, The Wall Street Journal reports. But one interesting fact about the GCP toolkit: “Pricing varies... Continue reading »
by AdExchanger // July 15th, 2020 //
»
Google Aligns With Consultants On Cloud As Marketing Converges With The Enterprise

Consulting firms like Deloitte and Accenture are forming mutually beneficial business partnerships with Google around selling the Google Cloud platform to enterprise customers. Deloitte and Google expanded their relationship at Google’s Next conference in April. The companies have a goal of driving billions of dollars of business to each other per year, said Tom Galizia,... Continue reading »
by Alison Weissbrot // May 20th, 2019 //
»
OpenX Moves Its Exchange To Google Cloud

OpenX signed a five-year deal with Google Cloud Platform worth more than $110 million that will move its infrastructure completely to the cloud. OpenX is transitioning to the cloud within six months, and it expects the transition to be completed by Q2 of 2019. Once complete, OpenX expects its publishers and buyers will see several... Continue reading »
by Sarah Sluis // January 24th, 2019 //
»
As Google Restricts Its Ad ID, Advertisers Debate Whether To Use Ads Data Hub

Major brands and global holding companies are preparing for a world without the Google ad ID. A month before GDPR, Google announced that in Europe it would no longer distribute the Google ID, an identifier attached to its ad server log files used to measure campaigns across the web. Any measurement of Google audiences in... Continue reading »
by James Hercher // August 23rd, 2018 //
»
 

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