Google Cloud Platform

For companies testing the Chrome Privacy Sandbox, another delay was starting to feel inevitable, even before Google shifted its deprecation deadline.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger is taking the day off for Martin Luther King Jr. Day. Our daily news roundup will return on Tues., Jan. 16. The Clean Slate Disney has been talking up its data clean room at CES. It now has 140 demand customers, and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Currents Of Currency In January, a group of US broadcasters formed a joint industry committee, fronted by OpenAP, to work on new video currency standards. On Monday, the JIC published its first guidelines. The “first pass” on these guidelines establishes a baseline between […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Label Me Canada is coming for digital platforms like YouTube, TikTok, Spotify and Netflix with legislation that requires the services to feature Canadian content in country. The new law extends regulations already in place for domestic TV and radio stations to abide […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Heads In The Clouds Amazon Advertising and AWS are bolstering one another in pursuit of marketing budgets, Digiday reports. Both Amazon and Google have deeply intertwined their advertising and cloud businesses via clean rooms, which provide an advertising service built on cloud-based privacy […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Battle Lines Drawn The online advertising industry is struggling with its own brand perception. Nomenclature like “fingerprinting” doesn’t help, and over the past few years programmatic has been caught up in a vortex of negative opinions. Terms such as “surveillance capitalism” and even […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Marvelous Marketing Disney and Target are a bellwether case study for how deeply interwoven major enterprise marketing partnerships can be nowadays. In 2019, Target and Disney announced an advertising attribution product based on the Google Cloud Platform to attribute retail sales to TV […]

Five years ago, before GDPR, before TikTok was TikTok and before Google was Alphabet, Google reported Q4 2016 earnings of $26 billion. On Tuesday, the company reported $75.3 billion in total Q4 2021 revenues.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Got Peltzed Unilever will cut jobs and reorganize to fend off activist investor Trian Fund Management, led by Nelson Peltz, The Wall Street Journal reports.  Peltz unseated a Procter & Gamble board member in a shocking shareholder vote in 2017 – winning […]

Ad tech companies once gained market share through optimization bake-offs, in agency conference rooms and on the beaches of Cannes. Now, wins come from the cloud. “The cloud and first-party data are exploding right now,” said James Arra, LiveRamp’s head of cloud partnerships. That’s why LiveRamp has forged a strategic relationship with Google Cloud Platform […]

Marketers can build better customer experiences if they can find their customers as they pop up in different parts of their buying journey – visiting the website, buying a product in an Instagram story, viewing an ad or seeking customer support. To enable this visibility, LiveRamp built a native connection into Google Cloud Platform. Previously, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Cloud Bundle Google is forging major cloud infrastructure deals. In some cases, it’s attracting new business using classic tactics, like rolling out new features for Google Cloud Platform, The Wall Street Journal reports. But one interesting fact about the GCP toolkit: “Pricing varies […]

Consulting firms like Deloitte and Accenture are forming mutually beneficial business partnerships with Google around selling the Google Cloud platform to enterprise customers. Deloitte and Google expanded their relationship at Google’s Next conference in April. The companies have a goal of driving billions of dollars of business to each other per year, said Tom Galizia, […]

OpenX signed a five-year deal with Google Cloud Platform worth more than $110 million that will move its infrastructure completely to the cloud. OpenX is transitioning to the cloud within six months, and it expects the transition to be completed by Q2 of 2019. Once complete, OpenX expects its publishers and buyers will see several […]

Major brands and global holding companies are preparing for a world without the Google ad ID. A month before GDPR, Google announced that in Europe it would no longer distribute the Google ID, an identifier attached to its ad server log files used to measure campaigns across the web. Any measurement of Google audiences in […]