youtube

The Daily Mail deals with AI overviews; pause ads are the new hotness; and YouTube fights back against ad blockers.

While Reddit had plenty to crow about on the advertising front, it was less sanguine about the rise of generative AI search, which CEO Steve Huffman said is “not a traffic driver today.”

Alphabet reported on Wednesday that its total Q3 revenue was $102.3 billion, up 16% year over year, while net profit increased by a third to $35 billion.

Prebid changes its mind on universal TIDs; streaming media takes advantage of live events; and short-form video clips are (still) all the rage.

Greg Glenday weighs in on why Acast is resisting the allure of video, the trade-offs of accepting political ad bucks and positioning influencer marketing as audio’s entry point into the omnichannel mix.

WPP puts AI tools in the hands of brands; YouTube’s dynamic sponsored segments could redefine creator monetization; and Hollywood is getting into “microdramas.”

Apparently, we’re in for a hardware revolution; advertisers don’t know what to expect from the US’s new version of TikTok; and live sports should take better advantage of ad opportunities.

Publicis celebrates as its growth aligns with the IAB’s downgraded ad spend projection; Spotify and Netflix partner to chase YouTube’s video podcast biz; and how investor cash keeps health data safe from advertisers.

The fate of the open web will be decided on who controls the data that drives monetization and the AI that determines distribution. Google controls both, and proposed remedies to its ad tech monopoly do not address this imbalance.

The layoffs reflect a strategic decision on People Inc.’s part to free up money to invest in growth areas, according to CEO Neil Vogel’s memo to employees.

ChatGPT and others continued the fragmentation of the search journey, which today hops between platforms and intents. The funnel no longer exists. Here’s how to pivot your brand’s SEO/GEO strategy.

The number and scope of U.S. laws that require advertisers to disclose the use of AI are limited. But there are some restrictions and guidelines that advertisers must follow to ensure their compliance.

Delivery apps are launching social networks now; Google is the latest Big Tech company to write a huge check to Trump; and ad agencies of all sizes apparently aren’t big enough.

YouTube backpedals on banning COVID and political misinfo; Tylenol pushes back against Trump’s claims that it causes autism; and Disney doubles down on linear TV and raises Disney+ prices after its Kimmel boycott threat.

The Google trial remedy phase is about to begin; not all of YouTube’s AI plans are hitting; and The Trade Desk’s Kokai pitch decks leave something to be desired.

Meta’s sparse settlement payout ends the Cambridge Analytica scandal with a whimper; Google brings dynamic host-read ads to YouTube; and HUMAN uncovers IVT hiding in mobile app downloads.

On Tuesday, video advertising platform Pixability launched its own agentic product, which will help marketers more quickly identify and target scalable audience segments on YouTube.

Amazon gets a taste of its own AI medicine; LinkedIn continues its pivot to video; and YouTube and Fox are on a fight.

The IAB Tech Lab video classification updates introduced much-needed clarity. But valuable inventory, now categorized differently, is being deprioritized or rejected, even though its performance hasn’t changed.

Walmart has some new rules for third-party sellers; WPP wins Mastercard; and marketers should get into VTubers.

Data brokers de-index their opt-outs; Meta is still the go-to for influencer ads; and Perplexity offers to buy Chrome.

Product review site HouseFresh bounced back from losing 91% of its Google traffic last year. Here’s how it’s pivoting in response to stiffer affiliate marketing competition and zero-click AI search.

The New York Times’ growth rate blows other large news companies out of the water; Shopify’s shares leapt by 20% after an upbeat Q2 earnings report; and Google’s AI Overviews may or may not be causing web traffic to plummet, depending who you ask.

People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic.

Agentio’s AI connects advertisers with relevant content creators through an automated bidding process, similar to the programmatic system.

My YouTube creator obsession has me fascinated by an ongoing trend I’ve noticed in the CTV industry: A lot of companies that produce free ad-supported channels rely on content that already exists on YouTube.

Netflix cracks Nielsen’s top 3 channels, but YouTube is still tops; CTV is maturing as a marketing channel, but it comes with zits; and Google rolls out another core update for search.

Social media companies are cutting the junk from their diet; Trump is trying to reshape American media; and selling ads is always the last resort.

Nextdoor isn’t ruling out AI data licensing, but it has concerns; NBCU touts sports and streaming as drivers of its record Upfronts; and Scholastic follows kids and parents to YouTube.

YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in the dark. Plus: Could Cloudflare’s AI bot blockers provide a salve for digital media’s traffic declines?