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»health data

BlueCross BlueShield Heads Toward Personalized Health Care Communication

These days, BlueCross BlueShield of Tennessee is focused on multichannel personalized communications. About three years ago, it had yet to implement email. “We really wanted to optimize our outreach, to optimize the customer experience and help customers understand exactly what we’re offering,” said Sherri Zink, VP of medical informatics at BlueCross BlueShield of Tennessee (BCBST),... Continue reading »
by Allison Schiff // September 14th, 2015 //
»
MDC Partners Debuts Antidote 360 To Cure Health Care Marketing Headaches

The health care system is evolving due to the Affordable Care Act (ACA), which is why MDC Partners introduced a dedicated agency catering to the vertical: Antidote 360. “Health care is moving from a medicinal mindset to a lifestyle mindset,” said Antidote 360 co-founder Jennifer Deutsch, who is also the EVP and general manager of MDC agency... Continue reading »
by Liz Rowley // July 10th, 2015 //
»
PageScience Debuts Video Platform For Health And Pharma Advertisers

It’s difficult for health and pharma advertisers to navigate the FDA’s regulatory landscape. A few years ago, for instance, they were barred from using cookie-based targeting. That’s why PageScience, an ad network for the pharma industry, began working with AppNexus in 2011 to build a contextual targeting solution called PageMatch, which helps advertisers reach consumers... Continue reading »
by Liz Rowley // June 9th, 2015 //
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PageScience Helps Health Marketers Ditch Cookies With Contextual Targeting

Advertisers need to be inventive to adhere to health marketing regulations, particularly since 2011, when the IAB banned health marketers from using cookies to target patients. PageScience’s approach is to bring contextual, cookie-less targeting to its clients through page scoring. On Wednesday, the company made public its Health Insights dashboard, which lets brands and agencies... Continue reading »
by Liz Rowley // November 21st, 2014 //
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We Know Where Apple Stands On Health Data. What About Google?

Using health data for advertising purposes is a hot potato and Apple’s not touching it. The jury’s still out on Google. Despite the upcoming release of the pulse-reading Apple Watch (available early 2015) and Apple pushing its HealthKit API with developers, advertisers won’t have any access to health data derived from related apps or devices.... Continue reading »
by Allison Schiff // September 11th, 2014 //
»
What Apple’s Health Data Restrictions Mean For The Ad Industry

Apple is laying down the law for app developers through a set of new rules, which are slated to take effect in conjunction with its long-awaited iPhone release on Monday. Apple's alterations restrict developers' access to data from HealthKit, its factory-installed fitness monitoring app, and third-party app extensions. The new stipulations will likely apply to the next-generation... Continue reading »
by Liz Rowley // September 5th, 2014 //
»

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