“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kelly Anderson, vice president of data protection and privacy at Ericsson Emodo. Just as 5G is coming into view on the horizon, there’s a trainload of new privacy regulations and […]
In December, JUICE Mobile spun off its beacon network into a standalone ad tech company called Freckle IoT. Already the largest beacon network in the Canada marketplace, the company describes itself as “a testing ground for the activation of next-generation connected devices.” The Toronto-based firm’s goal is to build a platform capable of talking to […]
While advertisers are eyeing the vast possibilities for location tracking, behavioral targeting and interest discovery associated with wearables and Internet of Things (IoT) devices, the intimate nature of such devices creates consumer privacy concerns. Despite the opportunity around wearables, it might behoove advertisers and agencies to temper their excitement a little. “Wearables will generally be […]
Healthcare and advertising is a complex pairing because of a variety of regulations around consumer targeting. While the sector has been slow to adopt programmatic, Publicis’ health arm, Publicis Health Media (PHM), is diving into automation with its programmatic platform AOD Health, released in October though a partnership with VivaKi, though the company declined to […]
Considering Apple’s user-centric ethos, there’s a slim chance the watch’s tiny screen will ever be host to advertising in the traditional sense. It’s a move that would be “antithetical to the whole way that Apple works,” said Mark Yackanich, CEO of ad company Genesis Media. “The question to ask ourselves is not a media-specific question, […]
