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»content discovery

Nielsen: Linear TV Wins When Streaming Subscribers Can’t Find Anything To Watch On Demand

Streamers don’t browse – at least not on streaming services. Although the majority of households either own a smart TV and/or have a subscription-video-on-demand service (SVOD), most people (58%) still gravitate back to traditional TV channels when they’re not sure what they want to watch, according to Nielsen’s total audience report for Q1, released Monday.... Continue reading »
by Allison Schiff // July 1st, 2019 //
»
How TV Video Service Providers Can Overcome the Content Discovery Conundrum

This article is sponsored by TiVo. Pay-TV customers have never had more options. According to a study by Ampere Analysis, streaming content now includes more than 160,000 subscription video-on-demand (SVOD) titles. Nearly one quarter of TV viewers now subscribe to four or more SVOD services. Yet content discovery hasn’t changed much from its cable TV... Continue reading »
by AdExchanger Content Studio // June 4th, 2019 //
»
OTT Audience Growth Is Explosive, But It’s Challenged By Silos (And More Silos)

OTT audiences are increasing in volume and engagement, but the channel must still overcome issues related to content discovery, measurement and fill rates. At A&E Networks, OTT’s share of audience is up 150% compared with decreases in engagement across desktop and mobile. At Bloomberg, 30% of its OTT audiences watch for 30 minutes or more... Continue reading »
by Allison Schiff // July 20th, 2018 //
»
IronSource Rolls Out Content Rec For New Phones To Cut Down On Pre-Installed Crapware

App distribution platform ironSource launched a solution Tuesday to give mobile carriers, original equipment manufacturers (OEMs) and developers an alternative to pre-installed apps – sometimes called “bloatware” by consumers. Dubbed Aura, the platform aims to revamp the onboarding process for users when they buy a new Android or Windows phone by presenting recommended content to... Continue reading »
by Allison Schiff // October 11th, 2016 //
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Movie Pilot: ‘The Authentic Excitement Of Fans Paired With Brands’

Fans are passionate about their fandoms – and Movie Pilot is capitalizing on that passion. “We’re a pop culture magazine for a mobile and digital age,” said Movie Pilot CEO and co-founder Tobi Bauckhage. Movie Pilot started in 2012 with a fairly traditional publishing model – reporters reporting and editors editing. Now the vast majority of its... Continue reading »
by Allison Schiff // September 15th, 2016 //
»
Rovi’s $1.1B TiVo Acquisition Is About Discovery And Addressability

With additional reporting by Kelly Liyakasa. Rovi Corp., a maker of cloud-based analytics technology for TV and media companies, revealed Friday it would acquire TiVo for $1.1 billion in cash and stock. The combined company will be called TiVo once the deal, which is subject to regulatory and shareholder approvals, closes. “The combined capabilities of... Continue reading »
by Allison Schiff // April 29th, 2016 //
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App Store Discovery Is Broken, And Developers Are Looking For Alternatives

Apple and Google own the app economy – and that makes distribution and discovery pretty tricky for the average app developer. “These companies … are monopolizing this ecosystem,” said Chris Cunningham, newly minted CRO of beacon and proximity data aggregation company Unacast, speaking at the Interactive Advertising Bureau’s Mobile Marketplace event on Monday in New York... Continue reading »
by Allison Schiff // April 12th, 2016 //
»
Taboola Acquires Perfect Market, Enters Programmatic Ad Space with Taboola-X

Content recommendation engine Taboola has acquired Perfect Market, which develops a publisher-side solution designed to improve engagement, driving traffic, and monetization. Taboola CEO Adam Singolda wouldn’t disclose the deal’s terms, though he said it was a mix of cash and stock. With the acquisition, Taboola will change from being a content discovery engine to being... Continue reading »
by Sarah Sluis // August 4th, 2014 //
»
Outbrain Platform Aims At Content Marketing Opportunity Says CEO Galai

Yaron Galai is CEO of Outbrain, a content discovery technology company. Click below or scroll for more: Outbrain and Content Marketing The Publisher's RSS Feed Problem That Outbrain Solves Use Case On Links And Engagement Metrics Target Market and Market Size The Future AdExchanger:  Can you talk a little bit about the company’s momentum? And…... Continue reading »
by AdExchanger // February 21st, 2012 //
»

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