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»Neil Vogel

Slicing And Dicing Your Way To Nothing; Vogel’s Advice For Publisher Moguls

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Personalization Delusion The ability to dynamically scale creative and A/B test dozens – even hundreds – of ad campaign permutations, all potentially targeting specific audience types, has led marketers away from making a single piece of creative that stands alone and appeals to as… Continue reading »
by AdExchanger // June 29th, 2022 //
»
Dotdash Meredith Will Be IAC’s ‘Biggest Cashflow Contributor’

Less is more for Dotdash Meredith, IAC’s fastest-growing business unit. When Meredith’s Health.com site migrated to Dotdash’s digital platform last week, the impact was immediate. Although the site now hosts 30% fewer ads, its pages load five times faster, and the click-through rate on ads is up by 60%. “While we took a quick hit… Continue reading »
by Anthony Vargas // May 10th, 2022 //
»
Dotdash Meredith CEO Neil Vogel: Contextual ‘Beats Cookie-Based Advertising’ Every Time

Dotdash Meredith CEO Neil Vogel has a post-cookie plan. IAC is planning to consolidate the Dotdash and Meredith ad sales teams within the next two weeks and unify their ad stacks with a focus on contextual targeting. “Unified ad stacks can help us programmatically,” Vogel told investors during IAC’s Q4 2021 earnings call on Wednesday.… Continue reading »
by Anthony Vargas // February 16th, 2022 //
»
The Biggest Changes Publishers Should Expect In 2020

Change seems constant in the media business. A chain of digital media consolidations in 2019 has created new scaled players: Group Nine Media and PopSugar; Refinery29 and Vice Media; and Vox Media and New York Media. Besides a greatly transformed competitive landscape, 2020 will see publishers wrestling with new challenges. Privacy and regulation, for instance,… Continue reading »
by Sarah Sluis // January 2nd, 2020 //
»
Podcast: All About Dotdash

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Dotdash is among the oldest continuously operating digital publishers. In its previous incarnation as About.com, the company employed legions of “experts” on topics as varied as saving for retirement, diabetes and the Middle East. Later, under the ownership of IAC, it rebranded as Dotdash and structured… Continue reading »
by Zach Rodgers // November 14th, 2018 //
»
About.com Retires, Rebrands As Vertical Publisher Group Dotdash

IAC-owned About.com is losing its web 1.0 moniker and rebranding as Dotdash. Dotdash is the umbrella brand behind About.com’s slew of new vertical sites, which includes properties like personal finance-focused The Balance, as well as the health and fitness site, Verywell. Neil Vogel claimed that the vertical reinvention last year is paying dividends. Verywell, for… Continue reading »
by Kelly Liyakasa // May 2nd, 2017 //
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