doubleverify

Publishers are fed up with brand safety and verification vendors using crawlers to scrape their sites for contextual signals, then using those signals to sell contextual ad products.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work Being called an “ad network” is a major slur for ad tech companies. It implies arbitrage and obfuscation. The Trade Desk and Google butted heads in 2019 over the designation of Google’s exchange bidding (now called Open Bidding) as […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Verified Love Triangle When Netflix jumped into ad sales, it promised to include ad verification through both DoubleVerify and Integral Ad Science. And so it came to pass. On Monday, DV and IAS both released their verification solutions for Netflix inventory. Considering […]

DoubleVerify reaped the benefits of a cautious Q4 for ad spending – and it will continue to benefit as measuring performance remains a priority for advertisers. The measurement company reported a 27% growth rate in Q4.

Publishers, such as The Arena Group, are now partnering directly with brand safety solution providers to lower their block rates for direct-sold inventory.

Buyers already have access to the same information from the same trusted third-parties that publishers use to define Contextual Categories. So why bother?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Better Sorry Than Safe Twitter is partnering with DoubleVerify and Integral Ad Science on brand safety. Gotta do something to woo back its advertisers. “Through custom-built solutions for Twitter’s feed environment, these tests have shown that more than 99% of measured impressions appeared […]

Musk’s promises to overhaul Twitter’s content moderation and user verification policies have caused brands and agencies to rethink their budgetary commitments to the platform. Plus, Musk’s seemingly disingenuous tone shift on advertising and his tweeting of fake news may make brands more inclined to pull budgets from a platform that was never seen as a must-buy anyway.

DoubleVerify’s Q2 revenue grew 43% year-over-year to $109.8 million. CEO Mark Zagorski says the company’s growth is due to both its revenue diversification into new types of advertising and its market position in the verification space, both of which make DoubleVerify “largely agnostic to shifts in ad spend and CPM volatility.”

Digital media is undergoing rapid evolution. However, from CTV adoption to industry protocols around user privacy, growth and innovation tend to focus first on advertiser challenges, writes Andrew Smith, SVP of publisher products at DoubleVerify. Publishers need a seat at the table, too, he said, rather than being forced to make do with limited resources and bridge gaps in tech stacks.