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»Adobe Analytics

Adobe Integrates Analytics And Audience Manager To Connect Marketing To Media

Adobe said Thursday it had integrated Adobe Analytics into its Audience Manager data management platform (DMP). The integration makes it easier for marketers to combine first- and third-party data sets to deliver consistent messaging, and marketers can pull execution data back into their reporting tools for a better view of their customers. “Over the last... Continue reading »
by Alison Weissbrot // September 21st, 2017 //
»
Motel 6: ‘Analytics Is Our North Star’

More than half of bookings at Motel 6 happen on the same day as arrival. That means most of the budget hotel chain’s customers are on the road when they make their decision to stay the night, so the booking experience has to be as frictionless as possible, said Jeff Thomas, director of ecommerce and... Continue reading »
by Allison Schiff // September 7th, 2017 //
»
Adobe Brings App Analytics Together With Target

Adobe Analytics and personalization engine Adobe Target can now be consumed as a combo meal. The company said Wednesday that it has integrated the two solutions, also available as separate entities within the Adobe Marketing Cloud, into a single UI to help clients handle what Adobe’s VP of mobile, Matt Asay, called “the mobile problem.”... Continue reading »
by Allison Schiff // September 2nd, 2015 //
»
Adobe Gives Its Mobile App Analytics A Boost With Beacon Support, LTV Reports

Mobile app analytics just got a bit meatier with the release of expanded functionality within Adobe Marketing Cloud’s Analytics application. The product includes enhanced support for beacons, app acquisition analytics, customer lifetime value (LTV) reports and what Adobe is referring to as retention analysis – the ability to track and understand how newly acquired customers... Continue reading »
by Allison Schiff // October 9th, 2014 //
»
Adobe Analytics Adds Real-Time Visualization And 'Anomaly Detection'

A significant update to Adobe's Analytics suite seems almost on cue from Google, which recently formalized data-driven attribution modeling for Analytics Premium users. One new feature, Anomaly Detection, helps users identify statistical anomalies in their marketing data --  useful for incident detection or to expose new areas of opportunity. “The more advanced feature we’re announcing... Continue reading »
by Kelly Liyakasa // October 15th, 2013 //
»
 

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