Gumgum

SSPs including PubMatic, Magnite and Wunderkind are moving ahead with plans to recoup revenue paid to publishers from deals conducted on MediaMath’s DSP

While American gamers are more open to in-game ads than many believe, any such activations must bear the hallmarks of creative and technical excellence.

Faced with waning subscribers, Netflix has been forced to adapt to brave the streaming competition by rolling out ads. Yet there are still unanswered questions over how Netflix and other AVOD streaming contenders will successfully navigate brand safety for a highly sensitized market, writes Ken Weiner, CTO of GumGum.

Advertisers understandably seek to protect themselves from fraud, awkward placements and inadvertently funding misinformation, but in doing so rely on overzealous or blunt brand-safety filters that steer them away from news and diverse content.

Contextual intelligence specialist GumGum announced Thursday that it has acquired attention intelligence platform Playground XYZ. The acquisition was completed using a mix of cash and stock. The companies declined to share the deal price. Playground XYZ has technology that uses a mixture of AI, machine learning and real-time eye tracking to measure the amount of […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Adam Schenkel, Senior Vice President, Global Commercial Development at GumGum. We’ve all been there: We’re reading a fascinating article or blog on the web when a glistening ad appears. However, the catchy ad disappears […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The InfoSum Of Its Parts The data onboarding startup InfoSum raised $65 million at a valuation of $300 million, up from a $100 million tag a year ago when the company landed a $15 million investment. Ad tech companies have been capitalizing in investor […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTocking Dollars TikTok wants in on the ecommerce action that has skyrocketed during the COVID-19 pandemic. It’s introducing new ad formats designed for purchase conversions on the platform. Business Insider reports that the Chinese video app plans to roll out new tools l that […]

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. GumGum is one of the handful of companies that have muddled along for years in the unsexy backwaters of contextual advertising, alongside competitors such as Peer39, Oracle-owned Grapeshot and Zefr. Over the last eight to 10 years, “The […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Schenkel, senior vice president of global commercial development at GumGum. Even if you haven’t followed the 2019 launch of the sellers.json spec, the thinking behind it should sound like a positive move forward. […]