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»BlockThrough

Mobile Ad Blocking On The Rise; Google Chrome To Suppress Some Video Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of The Blocks Mobile ad blocking is on the rise. More than 527 million people around the world have an ad blocker installed on their mobile devices, up 64% since 2016, according to a report from PageFair and Blockthrough. In the United States,... Continue reading »
by Monica Bhalla // February 7th, 2020 //
»
BlockThrough Buys PageFair To Rework Its Ad Blocker Solutions Technology

The publisher tech startup Blockthrough, which specializes in retrieving revenue lost to ad blocking, acquired its rival and category pioneer PageFair on Thursday. Terms were not disclosed. PageFair was one of the first startups offering technology for publishers to counteract ad blocking, either by circumventing the ad blocker or by creating new direct audience agreements,... Continue reading »
by James Hercher // November 15th, 2018 //
»
 

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