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»Spider.io

Google Weaves Spider.io's Fraud Filters Into DoubleClick Bid Manager

As fraudsters swarm like so many bees at the display advertising picnic, the industry is trying to blunt their stings with a combination of automated and manual solutions. Google has been among the most proactive ad platform players, hiring legions of real humans to review websites submitted to DoubleClick Ad Exchange. It recently acquired Spider.io, a... Continue reading »
by Zach Rodgers // November 11th, 2014 //
»
Google Acqui-hires Spider.io, And Founder Douglas De Jager

Positioning its latest purchase as another effort to clean up the fringes of the display ad ecosystem, Google's Neal Mohan announced today the acquisition of spider.io and its seven employees, led by founder Douglas de Jager. Terms of the deal were not disclosed. In a post on the DoubleClick Advertiser blog, Mohan wrote: "Today we’re... Continue reading »
by John Ebbert // February 21st, 2014 //
»
Bots Are Hot, But Publishers And Advertisers Are Cold To Combating The Situation

Impression fraud has been a major industry problem for a while, but it's only lately that buyers, sellers and vendors have sought to quantify and arrest it. Even at a roundtable discussion of more than two dozen online ad executives held by Integral Ad Science on Thursday morning, participants seemed resigned to the idea that... Continue reading »
by David Kaplan // November 22nd, 2013 //
»
Bots Win! Nonhuman Ad Impressions Still Selling Like Hotcakes

It's been six months since botnets entered the advertising lexicon in a big way, thanks to research and publicity efforts by self-styled fraud fighters and firms that specialize in detecting nonhuman traffic. March stories in Adweek, AdExchanger and other publications shined a spotlight on the pervasiveness of nonhuman Internet traffic and its threat to the value... Continue reading »
by Zach Rodgers // August 22nd, 2013 //
»
A Botnet Primer for Display Advertisers

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Douglas de Jager, Founder of Spider.io.  Botnets are the biggest contributor to online display advertising fraud today. Rentable botnets are the most unnerving and surprising contributor. DirectorsLive.com provides an illustrative example... Continue reading »
by AdExchanger // May 2nd, 2013 //
»
Display Advertising Fraud is a Sell-Side Problem

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Douglas de Jager, founder of Spider.io.  In Will Luttrell’s AdExchanger article of last week, he argues that if the display advertising buy side adopts better performance metrics then the problem of fraud... Continue reading »
by AdExchanger // April 4th, 2013 //
»
To Catch A Botnet

The growth of Real-Time Bidding (RTB) has created a paradox for those trying to root out ad quality issues of all kinds. On the one hand, the rise of viewability measurement and the relatively small number of scaled RTB marketplaces has made it easier to identify and police worthless impressions. But it's also easier for... Continue reading »
by Zach Rodgers // March 19th, 2013 //
»
 

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