Baking Spider.io and Google’s internally developed anti-fraud tech into DBM is a key step for the company in that it extends fraud blocking beyond Google’s own supply, where the manual filtration has been effective at screening shady publishers, to outside inventory pools.
But Google still has work to do. For instance, the lucrative video ad sector has drawn major interest and investment from ad scoundrels, but the company has yet to roll out a pre-bid detection solution to block their efforts.
Payam Shodjai said in response to an inquiry from AdExchanger, “This problem is most prevalent in display inventory, so we’ve rolled out our solution for that first and will look to broaden it down the road.”
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