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»Adam Schenkel

It’s Time For Publishers To Be More Transparent About Ad Refreshing 

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Adam Schenkel, Senior Vice President, Global Commercial Development at GumGum. We’ve all been there: We’re reading a fascinating article or blog on the web when a glistening ad appears. However, the catchy ad disappears… Continue reading »

by AdExchanger Guest Columnist // October 20th, 2021 //
»
Sellers.json Is Great, But It Could Be Better

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Schenkel, senior vice president of global commercial development at GumGum. Even if you haven’t followed the 2019 launch of the sellers.json spec, the thinking behind it should sound like a positive move forward.… Continue reading »

by AdExchanger // February 19th, 2020 //
»
 

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