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»mobile gaming

Comic: In-game advertising
AdExplainer: What Are The Different Types Of Video Game Ads?

The words “video game advertising” conjure images of digital billboards in virtual worlds, but that doesn’t capture the full breadth of advertising opportunities video games have to offer. Games can support intrinsic or native in-game ads, as well as ads that are delivered alongside gameplay but exist outside the game itself, like pause-menu display ads… Continue reading »
by Anthony Vargas // July 5th, 2022 //
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Mike Peralta, VP & GM of Marketing Solutions, a division of T-Mobile USA
The Real Reasons Gaming Companies Are Merging With Ad Tech

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Peralta, VP and GM of Marketing Solutions, a division of T-Mobile USA. 2021 brought unprecedented consolidation across ad tech. But there’s one particularly striking mini trend that’s emerging: Gaming studios are merging with… Continue reading »
by AdExchanger Guest Columnist // February 2nd, 2022 //
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Ben Webley, CMO, Scopely
Scopely’s CMO On Why Performance Marketing Needs To Be About More Than Math And Measurement

“The Sell Sider” is a column written by the sell side of the digital media community. After this exclusive first look for subscribers, the story by AdExchanger’s Allison Schiff will be published in full on AdExchanger.com tomorrow. Driving downloads is important. But Ben Webley, CMO of game developer Scopely, is looking for users who want to stick around. “We’re… Continue reading »
by Allison Schiff // October 13th, 2021 //
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InfoSum Clinches $65M In Funding; Outbrain Holds First Earnings Since IPO

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The InfoSum Of Its Parts The data onboarding startup InfoSum raised $65 million at a valuation of $300 million, up from a $100 million tag a year ago when the company landed a $15 million investment. Ad tech companies have been capitalizing in investor… Continue reading »
by AdExchanger // August 18th, 2021 //
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MGI’s Verve Group Adds Smaato For $170M, Scales Up For Post-Consolidation Ad Tech

Verve Group, the mobile ad tech unit of the gaming publisher Media and Games Invest (MGI), acquired the mobile gaming ad tech company Smaato on Tuesday for almost $170 million (140 million Euros). MGI Group, which trades on the Frankfurt stock exchange and a Stockholm-based Nasdaq exchange, updated its financial forecast after the Smaato deal… Continue reading »
by James Hercher // July 14th, 2021 //
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IronSource Goes Public; Amazon Making Big Demands Of Vendors

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC Attack Mobile gaming monetization and ad tech provider IronSource began trading on the New York Stock Exchange on Tuesday via a special purpose acquisition company (SPAC), with the goal of raising $2 billion in capital at an $11 billion valuation. The IPO comes… Continue reading »
by AdExchanger // June 30th, 2021 //
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Amazon At Risk Of GDPR Fine; Voodoo Buys Bidshake In Mobile Mashup

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Chump Change Another day, another fine against Big Tech. And this one could be the largest ever, or at least in Europe. The Wall Street Journal reports that Amazon faces a potential $425 million penalty proposed by a European Union privacy regulator, the… Continue reading »
by AdExchanger // June 11th, 2021 //
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It’s All Fun, Games – And Gamers – With Facebook Gaming Exec Rick Kelley

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. When the pandemic triggered lockdowns around the world last year, Rick Kelley, a Facebook gaming executive and Boston native who now resides with his family in Ireland, did what so many others did to create connections when IRL… Continue reading »
by Allison Schiff // May 12th, 2021 //
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Omer Kaplan, CRO and co-founder of ironSource
IronSource On Telcos, Why It Chose The SPAC Route To IPO And The Hotness That Is Mobile Gaming

ironSource is 2021 in a nutshell. It’s a mobile ad tech provider founded more than ten years ago, with a multibillion valuation that’s on the cusp of going public via a special purpose acquisition company by merging with a private equity firm. The SPAC in question is led by Thoma Bravo, whose blank check company… Continue reading »
by Allison Schiff // April 28th, 2021 //
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Jerome Turnbull, director of media buying, AppLovin
AppLovin’s Head Media Buying, Jerome Turnbull, On Why Apple’s IDFA Changes Could Be An Opportunity

Jerome Turnbull, director of media buying at AppLovin, shares his home office with his pet chinchilla, Speedie. That’s just the way people gotta roll in the WFH world. When Jerome, who joined AppLovin through its acquisition of Machine Zone in May, isn’t hanging out with Speedie or tending an aquarium populated by blue velvet shrimp… Continue reading »
by Allison Schiff // August 27th, 2020 //
»
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