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»privacy regulations

We Need To Talk About First-Party Data – Because It Doesn't Belong To You

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robin Caller, CEO and founder of Overmore Group. Fair warning, this essay is a bit of a rant. I mean no harm to any promoter of ad tech, martech, clean rooms or... Continue reading »
by AdExchanger Guest Columnist // April 14th, 2021 //
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TikTok Intros Shopping And Retargeting Ads; DoubleVerify Seeks $4.2B Valuation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTocking Dollars TikTok wants in on the ecommerce action that has skyrocketed during the COVID-19 pandemic. It's introducing new ad formats designed for purchase conversions on the platform. Business Insider reports that the Chinese video app plans to roll out new tools l that... Continue reading »
by AdExchanger // April 14th, 2021 //
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Gov. Northam has signed the CCDPA into law, making Virginia the second state in the nation to pass a comprehensive privacy regulation after California.
Virginia’s Gov. Signs The Customer Data Protection Act Into Law

Gov. Ralph Northam signed the Customer Data Protection Act (CDPA) into law on Tuesday, making Virginia the second state in the nation to pass a comprehensive privacy regulation after California. In a statement, David Marsden, the state senator who originally introduced the bill, called the move “a huge step forward.” Not everyone agrees. The Electronic... Continue reading »
by Allison Schiff // March 3rd, 2021 //
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Robin Caller, CEO & founder, Overmore
How To Fix Our Broken Approach To Privacy Protection Regulation

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robin Caller, CEO and founder of Overmore. GDPR and CCPA are still relatively new regulations, although the former was at least 10 years in the making. A lot of work, time,... Continue reading »
by AdExchanger // February 16th, 2021 //
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Facebook Is Up To 10 Million Active Advertisers, But Zuck Says He Fears For The Future Of Personalized Advertising

Although Snap and Pinterest say they benefited revenue-wise from the Facebook boycott over the summer, Facebook barely felt a ding. Advertising made up nearly all of Facebook’s revenue in the quarter – $21.2 billion of $21.5 billion overall, a 22% year-over-year increase. And Facebook now has more than 10 million active advertisers across its services –... Continue reading »
by Allison Schiff // October 29th, 2020 //
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The Big Story: Identity Earthquake

It’s the dog days of summer. The afternoons are sultry and the pace is slow. Ice cubes melt and tinkle in glasses, cats nap under porches … and it’s easy to forget that the earth is shifting and splitting under the ad industry’s feet. As managing editor Ryan Joe notes in this week’s episode, the... Continue reading »
by Allison Schiff // August 20th, 2020 //
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Erik Requidan headshot
Privacy Regs And Chrome Changes Will Force An Evolution For Mid- And Long-Tail Publishers, Not Extinction

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. As Chrome sunsets third-party cookies and data privacy laws roll out globally, the only happy publishers are the select few with lots of first-party data. Mid-... Continue reading »
by AdExchanger // April 10th, 2020 //
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