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»privacy regulations

Comic: Domino Effect

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
by Nate Neal // May 13th, 2022 //
»
“Surveillance” is a loaded term, but it’s on the lips of regulators who are working to restrict targeted advertising online on both sides of the Atlantic.
Even If Targeted Online Advertising Isn’t Banned – Take Note Of Which Way The Wind Is Blowing

“Surveillance” is a loaded term, but it’s on the lips of regulators who are working to restrict targeted advertising online on both sides of the Atlantic. On Tuesday, Democratic lawmakers in the US led by Rep. Anna Eshoo (D-CA), introduced the Banning Surveillance Advertising Act (BSAA), which would outright prohibit advertisers from targeting ads to… Continue reading »
by Allison Schiff // January 21st, 2022 //
»
The CNIL Hits Google On Consent (Again); Will Ad Tech Rivals Ever Be Unified?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ka-Thunk Goes The CNIL The CNIL, the French data protection authority, fined Google $170 million and Facebook $68 million because they don’t make it as easy to reject cookies as it is to accept them. It takes multiple clicks to decline cookies – and… Continue reading »
by AdExchanger // January 10th, 2022 //
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Comic: "Did you opt into this?"
Why 2021 Was The Year Of Consent For Digital Media

The word of the year, at least according to Collins English Dictionary, is “NFT.” Putting aside the fact that NFT is an acronym and not a word, consider a proposal that the word of the year for 2021 be “consent.” With third-party cookies going away and other identifiers, like Apple’s IDFA, getting harder to come… Continue reading »
by Allison Schiff // December 28th, 2021 //
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Lizzy Foo Kune, vice president and analyst, Gartner
Why You Don’t Really Need A 360-Degree View Of Your Customers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lizzy Foo Kune, vice president and analyst at Gartner. “On the Internet, nobody knows you’re a dog.” This may have been true in 1993, when this caption to a Peter… Continue reading »
by AdExchanger Guest Columnist // December 7th, 2021 //
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Robin Caller, CEO & founder, Overmore
We Need To Talk About First-Party Data – Because It Doesn’t Belong To You

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robin Caller, CEO and founder of Overmore Group. Fair warning, this essay is a bit of a rant. I mean no harm to any promoter of ad tech, martech, clean rooms or… Continue reading »
by AdExchanger Guest Columnist // April 14th, 2021 //
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TikTok Intros Shopping And Retargeting Ads; DoubleVerify Seeks $4.2B Valuation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTocking Dollars TikTok wants in on the ecommerce action that has skyrocketed during the COVID-19 pandemic. It’s introducing new ad formats designed for purchase conversions on the platform. Business Insider reports that the Chinese video app plans to roll out new tools l that… Continue reading »
by AdExchanger // April 14th, 2021 //
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Gov. Northam has signed the CCDPA into law, making Virginia the second state in the nation to pass a comprehensive privacy regulation after California.
Virginia’s Gov. Signs The Customer Data Protection Act Into Law

Gov. Ralph Northam signed the Customer Data Protection Act (CDPA) into law on Tuesday, making Virginia the second state in the nation to pass a comprehensive privacy regulation after California. In a statement, David Marsden, the state senator who originally introduced the bill, called the move “a huge step forward.” Not everyone agrees. The Electronic… Continue reading »
by Allison Schiff // March 3rd, 2021 //
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Robin Caller, CEO & founder, Overmore
How To Fix Our Broken Approach To Privacy Protection Regulation

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robin Caller, CEO and founder of Overmore. GDPR and CCPA are still relatively new regulations, although the former was at least 10 years in the making. A lot of work, time,… Continue reading »
by AdExchanger // February 16th, 2021 //
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Facebook Is Up To 10 Million Active Advertisers, But Zuck Says He Fears For The Future Of Personalized Advertising

Although Snap and Pinterest say they benefited revenue-wise from the Facebook boycott over the summer, Facebook barely felt a ding. Advertising made up nearly all of Facebook’s revenue in the quarter – $21.2 billion of $21.5 billion overall, a 22% year-over-year increase. And Facebook now has more than 10 million active advertisers across its services –… Continue reading »
by Allison Schiff // October 29th, 2020 //
»
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