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»Phil Schraeder

Viewability Rewards Intrusive Ads

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Schraeder, president and chief operating officer at GumGum. Marketers like Marc Pritchard, P&G’s global brand-building officer, are beginning to throw down the gauntlet on viewability. Few publishers have sat... Continue reading »

by AdExchanger // April 6th, 2017 //
»
The Fates Of VR, AR And Digital Marketing Are Intertwined

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Phil Schraeder, president and chief operating officer at GumGum. 2016 was expected to be the year of virtual reality (VR) and augmented reality (AR). For the first half of the year, every technology, publishing... Continue reading »

by AdExchanger // February 23rd, 2017 //
»
Lower Fill Rates Protect User Experience And May Make Publishers More Money

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Schraeder, chief operating officer and chief financial officer at GumGum. You’re more likely to win the lottery than click on a banner ad. That may be funny, but it’s... Continue reading »

by AdExchanger // June 3rd, 2016 //
»
Viewable Yet Unseen: It's Time For New Engagement Metrics

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Schraeder, chief operating officer and chief financial officer at GumGum. Being viewable and being seen are not the same. Yet today’s engagement measurement metrics do not take this key... Continue reading »

by AdExchanger // August 13th, 2015 //
»
 

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